Carl ‘The Moon’ Runefelt is a Swedish crypto investor and YouTuber known for his Bitcoin channel The Moon. He was working as a supermarket cashier in Sweden when he came across Bitcoin in 2018, quit that job later that year, and built a large following for his market updates and his lifestyle videos. He moved to Dubai in 2020 and founded The Moon Group, which invests in Web3 start-ups.
Brian Rose has interviewed Runefelt three times on London Real, in 2022 (twice) and 2025. They have talked about why he calls Bitcoin the best money ever created, the law of attraction and visualisation, investing through bear markets, the fall of FTX, crypto gaming and his charity work.
Each interview is listed below in order with a short summary.
How I Used the Law of Attraction to Conquer Crypto and Beyond (2025). His most recent interview and the clearest account of his story and mindset. For his core case for Bitcoin, watch Why Bitcoin Is the Best Money in the Universe (2022).
Runefelt argues that Bitcoin is the most secure, transferable, divisible and safest form of money people have ever had. He describes it as a Noah’s Ark for people who expect the fiat system to fail.
He credits much of his success to visualisation and the law of attraction. Speaking in 2025, he said he imagined the life he wanted in detail, watched videos of people already living it, and chose to get motivated rather than jealous.
In November 2022, during the post-FTX slump, he said most of his crypto wealth was created by buying in the previous bear market, not in the bull run, and urged viewers to research before they invest.
In the same interview he talked about giving up smoking and alcohol to focus on success, and said that if you believe in yourself, the mountains will move for you.
Carl Runefelt, known as The Moon, is a Swedish crypto investor and YouTuber based in Dubai. He went from working as a supermarket cashier in Sweden to running one of the best-known Bitcoin channels on YouTube, and founded the investment company The Moon Group.
The Moon is the name of his crypto YouTube channel, where he posts Bitcoin market analysis and price predictions, and his followers have adopted it as his nickname.
He talked about his rise from cashier to crypto investor, why he believes Bitcoin is the best money, the law of attraction, investing through bear markets, the fall of FTX, crypto gaming and his charity work.
Start with How I Used the Law of Attraction to Conquer Crypto and Beyond from 2025. For his core case for Bitcoin, watch Why Bitcoin Is the Best Money in the Universe from 2022.
Three times: in April 2022, November 2022 and March 2025.
He says that visualising the life he wanted in vivid detail, and acting on it, is what changed his life. He talks about this in all three London Real interviews, most fully in 2025.
He is based in Dubai, where he moved in 2020 and where The Moon Group has its office. He discussed why he moved to Dubai in his 2025 London Real interview.
Company: themoongroup.com
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