Watch > Episode > Brian Rose's DeFi Real - How to Unlock $9 Trillion In Value Through Decentralised Finance

Brian Rose's DeFi Real - How to Unlock $9 Trillion In Value Through Decentralised Finance


The Greatest Dislocation of Wealth in Human History

DeFi Real is a weekly Live Show where I discuss all things decentralised finance. From blockchains to bitcoin, dApps to doge, tune in every Friday for your dose of DeFi.

In this episode I talked exclusively about the $9 trillion opportunity and how you can take advantage of how digital finance is disaggregating the old Centralised Finance model.

What is DeFi?

Decentralised Finance (or DeFi) is a blockchain-based form of finance that does not rely on central financial intermediaries such as brokerages, exchanges, or banks to offer traditional financial instruments.

This is crucial! I worked for these institutions and TRUST ME we spend our whole day trying to rip the customer off and take as much margin for ourselves.

Instead DeFI utilises smart contracts on blockchains, the most common being ethereum where applications known as dApps (Decentralized Applications) perform financial functions on digital ledgers called blockchains, a technology that was first utilised by bitcoin but has since evolved much more.

This concept of an “open blockchain” means that everything is public and everything is transparent INCLUDING THE FEES. As a result, the traditional banking “business as usual” will be completely disrupted, with the customer and the speed of innovation being the big winners.

It’s estimated the Centralised finance (CeFi) sector currently extracts over $9.1 trillion annually from the global economy, which is more money than the utilities, communication services, and real estate sectors combined.

That’s at least $9 Trillion Dollars just waiting to be disrupted and redistributed on a mass scale.

  • No more shady middlemen.
  • No more bankers ripping out huge spreads because of a lack of transparency.
  • No more banks keeping their customers in the dark when it comes to dangerous risk exposure.
  • No more bankers ripping off hard working people from their savings, mortgages, car loans, school loans, investment portfolios, insurance, retirement accounts, everything.


Is DeFi the same as trading cryptocurrencies?

No. Cryptocurrencies like bitcoin are more analogous to an asset like gold whereas DeFi is the infrastructure, more like the global financial system.

Gold prices (and cryptocurrencies) go up or down but the global financial system stays present and always innovates over time.

DOT COM BOOM analogy? Year 2000 was the worst for Tech Stocks…I was the CFO of…Lost $1Trillion of value…

But because this system has been “centralised” for the past couple thousand years, it’s rate of innovation and improvement is VERY slow compared to the huge leaps currently being seen in DeFi.

30 years ago I was one of the pioneers of trading complex derivative financial instruments that would go on to revolutionise finance and make Wall Street trillions of dollars.

It was a rapidly evolving time created by “rocket scientist” engineers from MIT like myself cooking up the most complex financial products ever seen and serving them up to customers with a voracious appetite for customised risk and reward.

Gone were the days of simple stock and bond trading – instead we could synthetically build any financial instrument you could dream of and serve it up with options, leverage, and on any platform you desired.

Later I would move to London, where in 1997 I brokered the very first interdealer credit derivatives swap and in 2004 the very first interdealer credit index swap.

I thought these incredible milestone experiences were only once in a lifetime.

But I was wrong.

Now it is happening again, but even more rapidly in a completely decentralised way. And this time it will be even bigger.


DeFi and the blockchain will completely revolutionise the way we as consumers understand and interact with their money.

The DeFi Academy

My team and I are going “ALL IN” on this technology and infrastructure and plan on spending the next 10 years teaching, understanding, broadcasting, educating, investing in, profiting from and TRANSFORMING this exciting new marketplace.

I am looking for a small, select group of people who want to become part of and actively participate in the upcoming DeFi revolution.

I am looking for serious individuals only with real net worth who want to help build this exciting financial infrastructure of the future.

I am looking for partners, collaborators, and colleagues who want to join forces with us and create real value and generational wealth.

Are you one of these people? If so apply now at

Download clips

A number of clips from this incredible episode are now available to download, share and repost. Spread the word: grab these clips today!


"Of the People, By the People, For the People"


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