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Watch > Episode > Rytis Vitkauskas - The Yplan Revolution And Redefining Event Discovery

Rytis Vitkauskas - The Yplan Revolution And Redefining Event Discovery

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Rytis Vitkauskas is the co-founder and CEO of Yplan, the innovative event app which is transforming how people discover experiences through digital channels. He has played a pivotal role in reshaping the way people explore events in major cities around the world, as well as being a recognised thought leader in this rapidly evolving space.

Founded in 2012, Yplan emerged as a groundbreaking mobile app designed to streamline the process of discovering and booking last-minute events. Vitkauskas, alongside his co-founders Viktoras Jucikas and Chris Bruce, sought to address a gap in the market by creating a platform that offered a curated selection of events, providing users with a convenient and efficient way to plan their entertainment on short notice.

Yplan aimed to simplify the often overwhelming process of deciding what to do in a bustling city. By curating a selection of events spanning categories like music, theatre, sports, and nightlife, the app catered to users seeking instant, high-quality recommendations for their leisure time. This approach resonated with urban dwellers looking for a more curated and spontaneous way to engage with their city’s vibrant cultural scene.

One of the key features that sets Yplan apart is its user-friendly interface, allowing individuals to browse and book tickets with ease. The app provides a concise overview of events, complete with details and relevant information, empowering users to make informed decisions about their plans. The emphasis on simplicity and immediacy has contributed to the app’s popularity, attracting a user base eager to explore their city’s offerings on short notice.

Under Vitkauskas’ leadership, Yplan has expanded its reach to several major cities worldwide, including London, New York, San Francisco, and Las Vegas. The platform’s success has drawn attention, leading to partnerships with renowned venues, event organisers, and even collaborations with major brands. These strategic alliances have bolstered Yplan’s position as a go-to app for spontaneous event discovery.

Rytis Vitkauskas’ journey with Yplan showcases his entrepreneurial spirit and commitment to reshaping the way people engage with their surroundings. The app’s innovative approach to event discovery, driven by simplicity and spontaneity, has changed the way that audiences research their event attendance, revolutionising the sector while maintaining usability.

As a co-founder of Yplan, Rytis Vitkauskas has played a fundamental role in redefining how individuals approach event discovery in urban environments. The app’s emphasis on curation, simplicity, and last-minute planning speaks to the evolving needs of a modern, dynamic audience, and serves as the blueprint for digital transformation of traditional sectors.

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