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Watch > Episode > Alex Ikonn - How To Make Money $$$

Alex Ikonn - How To Make Money $$$

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Alex Ikonn is a Canadian entrepreneur, author, and co-founder of several successful ventures. Born on November 29, 1987, in Ukraine, Alex Ikonn has become a notable figure in the world of entrepreneurship and personal development. He, along with his wife Mimi Ikonn, has played a significant role in building and promoting lifestyle brands.

One of the most prominent ventures associated with Alex Ikonn is Luxy Hair, a company specialising in high-quality hair extensions. The idea for Luxy Hair was born out of Mimi Ikonn’s desire for longer and fuller hair, leading the couple to explore the market for hair extensions. In 2010, they founded Luxy Hair, and it quickly gained traction due to its commitment to providing premium-quality products and transparent customer service.

The success of Luxy Hair allowed Alex Ikonn to further explore his entrepreneurial spirit. In 2014, he co-founded the 5-Minute Journal with his wife Mimi. The 5-Minute Journal is a simple yet powerful tool designed to encourage daily reflection and gratitude. It has gained popularity in the personal development community and among individuals seeking a structured approach to fostering a positive mindset.


Beyond his business ventures, Alex Ikonn is known for his active presence on social media, where he shares insights into his entrepreneurial journey, life experiences, and personal development philosophies. His YouTube channel features a range of content, including vlogs, business advice, and discussions on productivity and mindset. Alex and Mimi’s transparency about their own experiences, both successes and challenges, has resonated with many aspiring entrepreneurs and individuals seeking inspiration.

In addition to his entrepreneurial pursuits, Alex Ikonn is an advocate for intentional living and goal setting. He emphasises the importance of setting clear goals, staying focused, and maintaining a positive mindset to achieve success in both personal and professional aspects of life. This philosophy is reflected in his various projects, where the underlying theme is often centred around personal growth and fulfilment.

Alex Ikonn has also co-authored a book titled “The Five-Minute Journal: A Happier You in 5 Minutes a Day,” further extending the impact of the 5-Minute Journal beyond its physical form. The book encapsulates the principles of gratitude and reflection promoted by the journal, offering readers a guide to incorporating these practices into their daily lives.

Alex Ikonn has carved a niche for himself in the entrepreneurial world through ventures like Luxy Hair and the 5-Minute Journal. His commitment to quality, transparency, and personal development has not only contributed to the success of his businesses but has also inspired a broader audience. As of the latest available information in January 2022, Alex Ikonn continues to be a source of motivation for those navigating their own entrepreneurial journeys and seeking a more intentional and fulfilling life.

WARNING: Before watching this episode you must throw everything you think you know about Alex Ikonn straight out the window.

Yes he has the dream life, the dream wife, and the successful career.  Yes his YouTube channel is full of videos like “How to Change the WORLD!” and “How to: WIN LIFE” and “How to Create Your Dream Life”.  But, like every successful entrepreneur that I’ve ever met, his journey was beset with tragedy, self-doubt, complications, mistakes, and longing for community. Don’t let the pastel colours fool you.

Alex has practical advice about how anyone can make money by ultimately creating value and thinking about someone else’s needs before your own.  If you think of any successful business throughout history, they ultimately provided a product that made their customer’s lives better. Make yourself valuable and the cash will follow.

This London Real episode is not just about success in business but about what to do when you finally achieve all of those things you have wished for your entire life…and then realise you are not any happier. Ultimately Alex learned that life is one continuous growth pattern, and as soon as that stagnates then you will find yourself with a whole new set of problems.

Please join me in welcoming Alex Ikonn to our London Real community.

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