Privacy Policy

The London Real respects your privacy and is committed to protecting your personal data.

This privacy notice tells you about how we look after your personal data when you visit our website or otherwise communicate with us and it tells you about your privacy rights and how the law protects you.

Who We Are

Purpose Of This Privacy Notice
This privacy notice aims to give you information about how the London Real collects and processes your personal data through your use of our website or otherwise when you communicate or interact with us.

This website is not intended for children and we do not knowingly collect data relating to children.

Data Controller

Longstem Ltd, trading as London Real is the data controller of your personal data. We are responsible for its security and for ensuring that we use it only for the purposes outlined in this privacy notice.

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below.

Contact Details

We are Longstem Ltd, trading as London Real with our registered office at Kemp House, 152-160 City Road, London EC1V 2NX, United Kingdom.

If you need to get hold of us for any reason in connection with your personal data, please email us at [email protected]

You have the right to make a complaint at any time to the Information Commissioner’s Office, the UK supervisory authority for data protection issues. We would, however, appreciate the chance to deal with your concerns about data protection before you approach the ICO so please contact us in the first instance.

Changes To The Privacy Notice

This version was last updated on 28 May 2021. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Subscriber data includes name, email address and country
  • Usage data includes information about how you use our website
  • Technical data includes internet protocol address, your login data, browser type and version, time zone
    setting and location, browser plug-in types and versions, operating system and platform and other
    technology on the devices you use to access this website
  • Marketing data includes your preferences in receiving marketing from us

We also collect, use and share aggregated data such as statistical or demographic data for any purpose.

Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this notice.

How Is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

Direct Interactions

We collect the majority of your data when you choose to give this to us on our website, by email or otherwise.

Automated Technologies Or Interactions

  • To provide the services to you in accordance with our website terms of use or our or other agreement
    that we have with you; or
  • Where it is necessary for our legitimate interests or those of a third party and we have made an
    objective assessment that your interests and fundamental rights do not override those interests for
    example to manage our relationship with you and to improve the service that we offer
  • Where we need to comply with a legal or regulatory obligation;
  • Where we have your freely given, specific and informed consent to use your data for particular purpose

Our Cookies

You can choose to disable or refuse certain cookies that we use where these are not essential for the operation of our website. If you choose to do so, some parts of our website may become inaccessible or not function properly.

How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Our service providers act as processors who may have servers based in the US or outside the European
  • Economic Area who provide customer relations support, backup, data storage, email management and
    system administration services
  • Analytics and advertising service providers which may have servers based in the US or outside the
  • European Economic Area for the purpose of analysing user behaviour and retargeting
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets
  • Alternatively, we may seek to acquire other businesses or merge with them
  • If a change happens to our business, then the new owners may use your personal data in the same way
    as set out in this privacy notice
  • Debt collection agents where we need to recover debts owed to us

Please contact us at [email protected] if you need details about the specific legal ground we are relying on to process your personal data.

Opting out

We may use your subscriber, technical and usage data to form a view on what we think you may want or need, or what may be of interest to you. You will receive marketing communications from us if you have opted in to do so or if you have created an account with us and, you have not opted out of receiving that marketing.

We will get your express opt-in consent before we share your personal data with any other company for marketing purposes. You can ask us or third parties to stop sending you marketing messages at any time by logging into your account and checking or unchecking relevant boxes to adjust your marketing preferences or by following the unsubscribe links on any marketing message sent to you.

You can also opt out from any non-marketing message we send you simply by following the unsubscribe link.

Facebook Data

This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is not endorsed by Facebook in any way, shape, or form. Facebook is a trademark of Facebook, Inc.

Disclosures Of Your Personal Data

We will need to share your personal data with the parties set out below for the purposes set out above.

    • Request access to your personal data known as a data subject access request
    • Request correction of the personal data that we hold about you
    • Request erasure of your personal data.
    • Object to processing of your personal data where we are relying on a legitimate interest or those of a third
      party and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms
    • Request restriction of processing of your personal data
    • Request the transfer of your personal data to you or to a third party

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International Transfers

A number of our service providers processing your personal data on our behalf are based or have servers based outside the European Economic Area so their processing of your personal data will involve a transfer of data outside this area.

Whenever we transfer your personal data out of the European Economic Area, we ensure a similar degree of protection is afforded to it by ensuring that either:

Please contact us at [email protected] if you want further information on the specific mechanisms used by us when transferring your personal data out of the EEA.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances you can ask us to erase your data. In some circumstances we may anonymise your personal data so that it can no longer be associated with you for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Your Legal Rights

You have the right in certain circumstances to:

  • You will not have to pay a fee to access your personal data or to exercise any of the other rights
  • We may need to request specific information from you to help us confirm your identity and ensure your right
    to access your personal data or to exercise any of your other rights
  • This is a security measure to ensure that personal data is not disclosed to any person who has no right to it
  • We may also contact you to ask you for information in relation to your request to speed up our response
  • We try to respond to all legitimate requests within one month
  • Occasionally it may take us longer than a month if your request is particularly complex or you have made a
    number of requests
  • In this case, we will notify you and keep you updated

For more information on these rights and when they apply is available here:

These terms of use together with the documents referred to in it set out the terms on which you may make use of our website

Copyright London Real 2021

The above references an opinion and is for information purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

Join our global community

Sign up to recieve full episodes of London Real every week.

We take your privacy seriously. We will never sell your information.