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Tom Bilyeu - Impact Theory: How To Develop Your Passion & Pursue Your Purpose

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Tom Bilyeu is the American entrepreneur, broadcaster, CEO of Impact Theory, and co-founder of Quest Nutrition, the billion-dollar company known for its revolutionary culture and mission.

Today he hosts Impact Theory, a mindset focused company featuring long-form conversations with guests like David Goggins, Simon Sinek, and Tim Ferriss, with more than 120 episodes that have been viewed over 100 million times.

Last year Tom published “Neon Future”, his first comic book series created with the two-time Grammy nominated Steve Aoki, and he plans to release books, movies, and television shows in the future.

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00:00 | Trailer.
02:18 | Brian’s thoughts on the episode.
05:08 | Brian’s introduction.
05:56 | London was the beginning of Tom’s transition.
10:37 | The mind-set of limiting beliefs.
16:27 | Inside Quest and the 25 most fundamental truths of the human condition.
21:18 | The decision process leading to a focus on building Impact Theory, a media company.
29:08 | Walt Disney Company inspires Tom in building his brand.
34:32 | The importance of merchandising.
42:41 | Developing a broadcast interview style.
49:32 | “Suffering is meant to be avoided”, training the brain to think the opposite.
59:31 | “It’s all your fault” what Tom means by that.
1:03:43 | How Tom deals with his need to get his message out to people.
1:07:31 | What Tom hates about himself.
1:09:06 | Execution is the only thing that matters.
1:17:39 | Tom’s relationship with money.
1:23:42 | Tom’s hyper sense of self-awareness.
1:26:43 | Effect of the 25 steps to living a life of impact on Team Quest’s success.
1:35:13 | Tom’s own journey.
1:39:55 | What constitutes a fulfilling commercial goal.
1:45:56 | Simon Sinek and the Millennials question which went viral.
1:51:42 | Jay Z, Barack Obama and others Tom would love to interview.
1:55:37 | Success secrets.
1:56:22 | Phone call to the 20 year old Tom Bilyeu.
1:57:17 | Best advice ever received.
1:59:19 | Advice to the 20 year old watching.
2:02:59 | Brian’s summing up.


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