After I quit my job, I was euphoric.
Birds were chirping, the sun was shining and life was beautiful.
I decided to broadcast my first “London Real” conversation.
The first years were great. I was doing what I loved, I had a few fascinating guests on the show and London Real was slowly gaining a following.
I didn’t have a plan. I knew nothing about YouTube, online business or monetization.
I actually didn’t want to make any revenue from London Real, because I had developed a weird relationship with money. It meant EVIL to me from my times in banking. I was now providing value to the world, and I didn’t want to taint that by asking people to pay me anything.
So I built London Real by slowly “muddling” my way through, making every mistake possible.
I got distracted by shiny tools and apps. I asked favours from London Real fans to set up a website, which took weeks. I spammed London Real conversations on people’s Facebook walls.
It was exhausting.
Years went by and I didn’t want to face the music. I believed that just being passionate and watching “Rocky” on repeat was going to get me there.
But London Real became unsustainable.
All my time would go into broadcasting, and no money would come in, while my family needed to be supported.
I felt irresponsible.
Although I didn’t want to, the world kept giving me a subliminal message:
I had to turn London Real into a business.
I had all kinds of fears:
Will people think I’ve sold out?
Will I still be passionate?
Will anyone buy from me?
At the time, transforming London Real into a business was an even bigger decision than quitting banking.
If I just wanted money, it would have been better to stay in banking.
And if this didn’t work, London Real would be a failure and I might have to quit the one thing I was passionate about.
But...what I was doing right now wasn’t a choice anymore. Passion wasn’t enough.
I needed a product to sell.
So I put all the chips on the table.
After a lot of drawing on the board, hours of YouTube tutorials and inviting successful entrepreneurs on my show, I launched my very first product:
The London Real Academy.