Alex Ikonn is an entrepreneur and co-founder of Intelligent Change, the company behind the Five Minute Journal. Before that he co-founded Luxy Hair, a hair extensions brand that grew through YouTube and was later sold.
Brian Rose has interviewed Ikonn twice on London Real, in 2014 and 2019. They have talked about building online businesses, the Five Minute Journal, goal setting, gratitude and the mindset behind success.
Both interviews are listed below in order with a short summary.
Intelligent Change: How to Adopt the Mindset for Success (2019). His more recent interview, recorded after Luxy Hair was sold and Intelligent Change had grown. For how he started, watch How to Make Money (2014).
Ikonn is best known for the Five Minute Journal, a simple daily format for writing down what you are grateful for and what would make the day great. He presents gratitude and reflection as habits you practise, not feelings you wait for.
In his 2014 interview he stressed setting clear goals, staying focused on them and keeping a positive mindset, both in business and in personal life.
Ikonn built his early businesses partly through YouTube and social media, sharing his successes and setbacks openly. He argues that this transparency helped build trust with customers.
Alex Ikonn is an entrepreneur and co-founder of Intelligent Change, the company behind the Five Minute Journal. He also co-founded the hair extensions brand Luxy Hair, which has since been sold.
He talked about building Luxy Hair and Intelligent Change, creating the Five Minute Journal, goal setting, gratitude, and the mindset he believes success depends on.
Start with the 2019 interview Intelligent Change: How to Adopt the Mindset for Success. Watch How to Make Money from 2014 for his early business story.
Twice: in September 2014 and June 2019.
The Five Minute Journal is a guided gratitude journal made by Intelligent Change, the company Ikonn co-founded with UJ Ramdas. It asks a few short questions each morning and evening to build habits of gratitude and reflection.
Company: intelligentchange.com
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