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Picture yourself sitting face to
face with Arnold Schwarzenegger

Your heart is racing as your palms start to sweat. You try to be cool, but all you can think is:

“I can’t believe this is happening.”

For the next two hours, you have a deep and engaging conversation.

At one point, he goes off on the importance of finishing what you start. His intensity is so strong you can feel something inside you shift. It’s like you’re absorbing his lesson on a deeper level. You can tell your days of procrastinating and leaving things unfinished are over.

Next thing you know, it’s time to wrap-up. Arnold makes you promise to have him on again. Because your show was more fun than most of the interviews he does.

Afterward, you sit down to check your email.

The first message is a three-page story from a man you’ve never met.

He tells you about how he struggled for years, feeling worthless and alone. And how it all turned around the day he stumbled across your podcast.

That’s right; you have a podcast.

One that reaches tens of thousands of listeners every single month.

And lets you connect with inspiring people and share your ideas with the world.

But that’s just the start.

Doing this show has transformed you more than any book, course, or weekend retreat ever could.

Talking out your ideas with inspiring people week after week has helped you get clear on what truly motivates you.

So you’re able to spend your days doing what you love -- exploring topics you care about and opening people’s minds to your ideas.

Now, you wake up excited to see what the day will bring. And go to bed feeling accomplished and fulfilled.

On top of that, doing regular interviews has taught you how to open up and connect effortlessly.

So your relationships are deeper, more meaningful, and more people want to be around you.

This show that began as a hobby has now become a lucrative lifestyle business. One that pays better than your old 9-5, gives you complete freedom, and helped you launch your own mini-empire.

The change has been so dramatic you can barely even recognize the old you.

You no longer feel like you’re sitting on the sidelines, watching other people have happy, successful lives doing what they love.

With a nagging feeling that there must be something wrong with you -- that you’re broken.

You’re no longer the cog in someone else’s machine. Punching the clock each day at a job that doesn’t inspire you. Doing work you don’t care about.

You’re not going through life on autopilot -- having the same conversations with the same people day after day. Only to lay in bed at night wondering, “What’s it all for? Is this it?”

And you stopped having those days where you’d wake up feeling like crap. Thinking “I haven’t done anything with my life…”

This complete life upgrade all came from a single decision you made.

A decision that was scary at first but forced you to play big and take your life to the next level.

The decision to broadcast yourself -- and share your ideas with the world.

“London Real caught my attention on the Joe Rogan show as another REAL in the world. I didn’t even know how to broadcast until I met Brian Rose at the London Real studio. Upon meeting him and seeing that he was over-delivering incredible content with minimal equipment AND by JUST BEING HIMSELF, I instantly knew I could do this too! Thank you, Brian!”

Tone Floreal -
Flow real - Hawaii, USA

"Why don't you actually setup a New York Real and interview someone?? You have the energy, JUST DO IT!! (and send me a pilot). No excuses. Brian.

Brian's surprising reply to my fan-girl video in 2015 made me take the big leap and started broadcasting myself. I realized that self-commitment is the foundation of New York Real TV and all the great things that happened to me after that.”

Olive Hui -
New York Real - New York, USA

“My show has given me a reason to get out and see the world. For the first time in years I'm excited about what I'm doing and what the future has for me.”

How podcasting forces
you to find your purpose

Hi, my name is Brian Rose, founder, and host of London Real TV.

In six years, our show went from nothing to getting 50 million audio downloads, attracting 80,000+ email subscribers and 218,805 Youtube subscribers.

I’ve been fortunate enough to interview hundreds of inspiring people, including Tim Ferriss, Gary Vaynerchuk, Dorian Yates, Wyclef Jean, and Neil DeGrasse Tyson.

What began as me talking to my friends in my bedroom has grown into a 7-figure lifestyle business with fans all over the world.

In this letter, you’re going to see how you can do the same.

How you can create a successful podcast that lets you find and live your purpose.

And connect with inspiring people, while impacting thousands of lives around the world

You’ll even see how you can use it to launch a 6 or 7-figure lifestyle business that lets you live life on your terms. And how you can build it in a fraction of the time it took me.

.

Let me explain:

For the first 40 years of my life, I was a mess.

I spent my 20’s and 30’s at sensible jobs earning good money. But I was never happy.

By 2011, it felt I was on autopilot.

Every day, I’d come home from work to an empty apartment. I’d plop on the couch, watch Mad Men, and go to sleep. Then do it all over again.

On payday, I’d see the number in my bank account get bigger. But I’d look at it and think “So what? What’s this all for?”

It felt as if I was waiting for something to happen. For some “ah-ha” moment where I’d say “This is what I’m meant to do with my life!”

But that “ah-ha!” moment never came.

Around that time, I stumbled across the Joe Rogan podcast.

It blew me away.

Because here was a guy having real conversations. Talking about life, success, happiness, failure, spirituality, politics, and other important topics in an open, honest way you’d never see in the mainstream media (I’m looking at you, BBC.)

I had two immediate thoughts:

1) Why aren’t more people talking about this stuff?    --    2) I want more of this in my life

It was a rude awakening. I realised I’d been having pointless conversations every day.

“How was your weekend? Did you see the Manchester United match? I got drunk on Saturday!”

I didn’t care about this stuff. I didn’t even like half the people I was talking to!

I wanted to talk about things that mattered, and connect with people in a deeper and more meaningful way.

At the same time, I had this itch to create something I could feel proud of and would leave a legacy.

So in 2013, I decided to broadcast myself -- the same way Joe Rogan did.

I invited friends and people around town to come over so I could interview them. Then, I put the videos on Youtube.

When I told friends and family about it, they thought I was insane.

It’s not like I had any special knowledge or accomplishments to share.

One friend even looked me dead in the eye and said:

“Brian Rose talking about emotions? That’s the craziest F-ing thing I ever heard.”

Nobody supported me. When I sent friends a link to my show, they said they were “too busy” to listen.

They wouldn’t even like my Facebook page!

For a long time, the show got zero traction. But I kept doing it.

Because during that first year, I realised the show had given me something far more valuable than “likes.”

Having these deep, meaningful conversations gave me a chance to talk out my ideas. Which helped me get clear on who I was, what I stood for, and what I wanted out of life.

For the first time in 40 years, I felt a sense of purpose. I was on a mission to spread ideas, break down barriers, and share inspiring stories with the world.

I finally had something I was passionate about I could pour myself into. And I was creating something I was proud of.

But this was just the tip of the iceberg.

Because when I looked back on that first year of podcasting, I realised my life had improved 10X in almost every way

Become a 10X Better You,
Year After Year

Having a show became an excuse to connect with amazing people. After a year, I’d gone from an introverted loner to having dozens of incredible new friends.

And doing interviews trained me to focus more on others. I became more open, less selfish, and able to connect deeply with almost anyone. This made my relationships -- especially the one with my girlfriend -- 10X better.

And now that I was doing something I felt passionate about, I was happier and more confident than ever.

All that came from the first year of doing the show.

As time went on, this “total life upgrade” continued year after year. And in bigger and more profound ways.

For example, I realised that sitting across from powerful people and diving deeply into their lives changes you.

When the $50 billion dollar man Dan Pena sits across from you screaming “Just fucking do it!”, it sticks with you. You absorb that attitude. You can’t help but throw your excuses out the window and take massive action in you life. Then accomplish things you’ve been putting off for years..

When 6X Mr. Olympia Dorian Yates looks you in the eye and talks about your ability to reinvent yourself, it hits you on a visceral level. You feel a sense of control over your life you’ve never had before -- and it stays with you.

And when best-selling author Simon Sinek challenges you to connect with your “why,” you do it. As a result, you connect with a deeper drive and motivation that’s been laying dormant inside you.

It felt as if anytime I’d sit down with someone, a part of my system would be reprogrammed. I’d soak up the best parts of them almost through osmosis and come out a better man.

And this happened nearly every. Single. Time. Even when I was interviewing friends and unknown people around London.

After six years, I could barely even recognize the man I was before.

The old Brian Rose was selfish, alone, and secretly miserable.

Had I never started the show, I wouldn’t have grown at such a staggering rate. I’d 100% still be trapped in that bachelor life I’d grown so tired of.

But this show made me a 10X better man year after year.

It helped me impact thousands of lives, connect with amazing people, and go from feeling lonely and “stuck” to thriving both personally and professionally.

Even if London Real never had a single listener or made a dime, I’d still do it because the personal transformation you undergo hosting your podcast is that powerful.

It’s not just me.

In 2012, I challenged listeners to start their own shows. Because I knew the life-changing benefits that were waiting for them.

A handful of people were brave enough to try. Here’s what they have to say.”

“If it were not for Brian, I would have waited years to start my podcast by wasting valuable time getting muddled in the details instead of hitting the start button. Today, the Warrior Soul Podcast is the centerpiece of our media efforts. We have interviewed celebrities, best-selling authors, and have inspired thousands of veterans to live their best lives, and the idea to start would never have come into my head without London Real.”

Warrior Soul Podcast - California, USA -
I Love Success Podcast - LA, USA

“Brian inspired us to start Vancouver Real in 2014. He approved us as a ‘Real’ podcast and helped us find the belief in ourselves that we could actually do this! Here we are 100 plus podcast in AND it came around full circle as for our 100th episode, Mike and I flew to London to be guests on London Real! Yes, it’s possible!

Brian is a true master of his craft and has been teaching us from a far by consistently creating top notch video production with world-class guests. No one does it better. If you want to start your own podcast, learn from the best. Learn from Brian Rose and the team at London Real." ”

Andy Zaremba -
Warrior Soul Podcast - California, USA

"Brian Rose inspired me to start my own podcast about success. Best decision I have ever made. ”

Podcasting is a proven vehicle for finding your purpose in life.
And I’m not the only one who sees it that way:

“[Podcasting] was never about being an entertainer or an interviewer… It seemed like that my quest was to fucking find myself.”

Mark Maron, host of WTF Podcast

Of course, having a show is even more fun when it attracts listeners and brings in revenue.

I’ll share some of the specific growth and monetisation strategies I use in a moment. And show how you can build a loyal audience
and monetise in far less time than it took me.

But first, it’s important you realise that right now is hands-down the best time to start a podcast.

Why 2017 Is the Best Year
to Start a Podcast

Just look at the numbers.

Recently, Edison Research surveyed thousands of people to find the latest trends in podcasting.

From 2013 to 2017, the number of people in the US who listen to podcasts every month doubled.

It shot from 12% to 24%. Now, an estimated 67 million people listen to podcasts every month -- and that’s only in America! It doesn’t even include Europe, Asia, or the rest of the world, where most of our listeners come from.

It’s an impressive number. But the exciting part is how that number could easily double or triple in the next few years.

But that’s just the start.

In 2016, the number of cars rolling off the line with Apple CarPlay or Android Auto rose by 50%. As this trend continues, more and more people will be tearing through podcasts as they drive.

So it can be your voice blasting through their speakers as they drive to work or go on a long road trip.

The audience is massive and it’s only getting larger.

At the same time, it’s never been easier to get your show in front of people.

Today, you can leverage platforms like iTunes, Stitcher, Soundcloud, Facebook, and Youtube to make your show available to hundreds of millions of users

You don’t even need a website or tech skills.

Why you don’t need any tech skills at all to run a successful podcast

All you need for a successful show is a microphone, a computer, and basic recording software.

That’s it.

If the technology scares you, then I have great news.

It’s never been easier to record, edit, and upload your podcast. If you can follow the recipe for chocolate chip cookies, you can handle this no problem.

Now, back when I started, I had to teach myself everything.

Despite having a degree from MIT, I’d get so frustrated at times I wanted to hurl my computer out the window.

But you can avoid that because you have the benefit of learning from people who came before you.

Imagine having a friend who’s been doing this for years come to your living room, tell you exactly what mic and software to get, then give you a step-by-step tutorial on how to use everything.

You two could plop on the couch on a Saturday afternoon with a beer and you’d become a “podcasting wizard” before dinner.

If you don’t have one of those friends, I got you covered. You’ll see how you can get similar step-by-step guidance a bit further down this page.

Once you have the technology nailed, you can do your show from anywhere. Your living room, the garage, or even a hotel room if you travel a lot.

And the cost for all the equipment is less than you’d pay for a nice dinner for two.

It’s never been easier or more affordable to create a high-quality show you’re proud of.

One that gives you a chance to connect with inspiring people and share ideas that make a real, tangible impact on thousands around the world.

How to stand out and get
starting from day one

The Edison Research report mentioned earlier ended their study by saying:

“There are huge underserved potential audiences for new forms of spoken word media.”

So there’s more than enough room out there for your show.

This may seem shocking since there are so many podcasts out there already.

Until you realise a simple truth:

Every day, millions of people search for new podcasts to devour.

They want to learn how to start a business, manage their time, be happy, find out what’s happening in the rugby world, etc.

But they’re not just looking for the most popular content. They’re looking for the most relevant content -- the information that fits their specific situation.

This gives you a huge advantage over bigger names because you can scoop up listeners by targeting specific markets and having your unique style.

That second part comes naturally. Because there’s only one you, so whatever show you do is going to have your own unique flavor and twist automatically.

For now, let’s look at how you can stand out.

Imagine you host a show where you talk to 30-something guys about dating in London.

Now picture a 30-something guy who lives in London going online looking for a show to improve his dating life.

He sees a bunch of shows that all look the same.

And then he finds your show. With dozens of episodes that dive deep into the specific fears, problems, and challenges he has. He even gets insight on how to meet women at Piccadilly Circus!

Getting traction in podcasting is no different than getting traction with a new business: It’s all about niching down. Focus on dominating a narrow audience, then expand from there.

A great example of this is The Art of Charm. This top-ranked podcast started off as two guys talking in the basement about their experience meeting women in bars.

They built a loyal following and then expanded into other areas -- like business and networking.

Today, they have a 7-figure lifestyle business.

Of course, narrowing your niche is just one strategy for standing out and building an army of loyal fans.

You can also use the “1,000 True Fans Roadmap”, my Surround Sound Strategy, or one of the other attention-grabbing strategies we’ve developed at London Real.

And keep in mind, you don’t need to have the #1 show on iTunes to have success and impact thousands.

If only 1 in 1 million people like your show, you’ll have 7,000 fans.

That’s more than enough to make an impact, change lives, and even build your own successful business. One that lets you quit your job and make a great living doing what you’re passionate about.

In a world of billions of people with varying interests, it’s amazing what kind of ideas can get massive traction.

Some examples:

A group of friends recorded themselves playing Dungeons and Dragons
every week. Their first video now has 4 million views on Youtube.

An introverted teenager started putting up videos where he reviewed tech
products. His 5-minute shows bring in as many as 8 million viewers.

A failed comedian couldn’t get gigs because people hated him so much. He started a podcast in his garage that
now gets tens of thousands of downloads per show. And he gets the biggest names in the world as guests..

If these people can explode like this, then finding a mere “1,000 true fans” -- which is more than you
need to make an impact and change your life forever -- is a piece of cake.

“Underdog” secrets you need
to know to build a successful
podcast from scratch

If you want to shave years off your learning curve and launch a successful podcast that attracts thousands of loyal followers, lands you top guests, and lets you build a world-class show you’re proud off, then pay close attention.

In the years I spent building my show, I learned five crucial lessons that can help you launch a successful podcast from scratch.

Until now, I’ve only shared these lessons privately with people I mentor. But you can use them to get your show off to a roaring start. Saving a lot of headaches and making your journey a lot more fun.

“I started my own YouTube channel, created 10 video blogs in 10 days, became comfortable shooting videos, and understood how to promote myself socially so people actually wanted to listen. All of this was accomplished in 10 weeks!”

Václav Fuksa

“I had people on the course who have become really great friends of mine, they have helped give me so many ideas great ideas and feedback. We still keep in contact and have calls together, it really is an amazing community!

Claire Lim

"The London Real team were always accessible to repeatedly walk me through the process of technical troubleshooting. The feedback that they provided me was extremely valuable and helped me make enormous progress in moving my business forward! ”

01
1

How ordinary people
can have a captivating show

One of my biggest fears, when I started, was that I was too boring.
So what if I used to be a Wall Street banker? That story isn’t inspiring.
To me, my life was dull -- even pathetic.
That’s why I decided not to make my show about me but instead, make it about my guest.
By doing that, I stumbled upon something 95% of podcasters never figure out.
You don’t need to be interesting to have a great show. You just need to be interested.
This is why interviews on big networks like the BBC are a snooze-fest. The interviewer doesn’t care about the person sitting across from them. They’re just there to collect a paycheck.
But if you’re genuinely interested in the person you’re talking to, and they’re willing to open up, an engaging conversation will unfold naturally.
No doubt you’ve experienced this plenty.
Now, there are several things you can do to get your guests comfortable opening up.
For example, my my “Icebreaker Strategy” helps people I interview feel at ease, so they end up sharing hidden fears, struggles, and desires they haven’t even told their partner!
But for now, let’s look at the other half of the equation: being interested.
The key to this is to do something the most hosts never do. It’ll give you a massive leg-up on the majority of the podcasts out there. And help you create world-class content.
All you have to do is spend 15-20 minutes before the show learning about the person you’re talking to.
That's it.
Again, most hosts don't do this. And that's why they ask the same questions, and you hear the same stories over and over.
But when you do your homework, you can skip over dull questions like “Tell me about yourself.”
You can go deeper faster. In 3-5 minutes, you can get to questions like: “How did you rebuild your life after your divorce?”
And that’s when you’re going to have transformational conversations that change you at your core. While at the same time, keep listeners coming back for more. Because you’re having a real conversation. You’re creating real connection that they aren’t getting anywhere else.

02
2

Finding your perfect idea

The moment you decide to do a podcast, you’re going to face what seems like a major hurdle:
picking your topic.
Right now, you may have no idea what you’d talk about.
Or you have so many ideas you don’t know what to pick.
Don’t worry, that’s normal.
Over the years, I’ve mentored dozens of people and helped them start their own shows. Including
Vancouver Real, who got over 40,000 views from a single show.

Helping others get started led me to uncover a step-by-step process for finding your perfect theme -- the one that blends the topic you could talk about forever with what people are dying to hear.
We’ll cover that a bit further down.
For now, it’s important you realise that not knowing what your podcast will be about is a good thing. For two reasons.
First, exploring different ideas is exactly how you find out what you’re passionate about.
It’s like dating. You don’t know what you want until you’ve been in a couple relationships Eventually, you realize the hot party girl (or guy) is fun and all, but you’re looking for someone who pushes you to be better.
When it comes to your podcast, you may think you’re passionate about, say, the benefits of meditation.
But then after three shows, you realize you’ve said your piece and are ready to move on.
Not having an idea when you start gives you the chance to find your voice and what matters to you.
Once you’ve done that, you become unstoppable. You tap into a deeper motivation and drive that keeps you going -- and makes hosting your show a lot more fun.
Second, even if you have the perfect idea, that can change over time. In fact, I know it will. The show you’ll have 2-3 years from now will look nothing like your first few shows. I promise you that.
Because here’s the thing about your purpose and passions: They’re not always static. They can change month to month or year to year.
That’s why you’ll see me spend weeks doing shows on business or success. Then I change gears completely and explore ideas around spirituality or health.
This is what makes podcasting perfect if you want to spend your time doing things you’re passionate about. It forces you to keep your finger on the pulse of what’s interesting and exciting to you even as your interests evolve.
So you won’t wake up in 10 years wondering “What have I been doing with my life?” You’ll stay connected to who you are and what matters to you. So you can keep doing what you love year after year.

03
3

How to stay booked
with quality guests

If you’re worried you’ll have to email 100 people just to get your first 2-5 guests, I’ve got good news.
That’s not the case at all.
Right now, you have countless instructors, professors, artists, soldiers, doctors, entrepreneurs, and more in your town (or in your Facebook groups) with fascinating stories to tell.
The vast majority of them would be thrilled to talk in-depth about their lives and ideas.
So you can create a high-value show just by talking with people around you.
That’s how we built London Real.
We interviewed friends, family, and people in town we thought were interesting. Once we had a few shows under our belt, we could attract bigger names.

Speaking of which, that’s easier than you think. You can land big name guests so long as you do these two things:

1- Have a track record of quality shows where you let your guest talk and make them look good (which is rare -- but not hard)
2- Have a “mission” these people can rally behind

That’s how we landed 6X Mr. Olympia Dorian Yates. He was turning down offers from major news outlets with much larger audiences.
But we gave him a chance to voice his ideas. And he believed in our mission of sharing inspiring stories and opening people’s minds. So he did our show.
Another great example is Olive, a mentee of mine and founder of New York Real.
Despite not having a massive list, she got best selling author James Altucher to be on her show.
Without a track record of creating great content -- and having a cause he could believe in -- this conversation may never have happened.


Once you have that first big name, your show can explode overnight.

That’s exactly what happened with us and Dorian. That first interview now has over 584,000 views! Before that, we were lucky to get 5,000.

But even better, these guests can turn into business partners, mentors, and even friends

Before you know it, you’ll have a huge network of inspiring people you can lean on anytime.

Me with my friend/mentor, the $50 billion man Dan Pena, who I met through my show

04
4

Tapping into a never-ending stream
of content ideas

The more shows time you spend connecting with people and learning from them, the more content
ideas burst out of you.
For example, when I interviewed Ido Portal (coach of UFC champion Conor McGregor,) I didn’t know
what “movement practices” were. Neither did most of my listeners.
But it was fascinating. It quickly became one of our most popular shows.
There was so much to explore that we did several follow-up episodes. And I began reaching out to more people in the fitness world because I had all these questions.
As you get moving, ideas will bubble up constantly.
if they ever stall, you can always turn to your listeners for feedback. This will help you find topics people want to hear that you’re eager to talk about.
These two things will help you crank out fresh content almost effortlessly. So you can attract a loyal following and continually feel excited about what you’re creating.

05
5

Turn your podcast into a 6 or 7-figure
lifestyle business

For the first three years, my show was bleeding money.
Because I thought the only way to get paid was through sponsorships. But I didn’t have a big following and was terrified ads would alienate my audience.
Since then, I’ve learned there are much more profitable ways to generate income from your show. Some of them don’t require a huge audience and can make you even more popular with your fans.
Let’s look at the main ways you can earn revenue through your show.
They are:
Coaching/Masterminds -- This can be individuals, a group, or a business
Affiliates -- Put links to products on your site and get a commission when people buy through you
Sponsorships -- Ads read before or during your show
Membership site -- A private community where you give support and extra content
Live events -- Invite listeners to a workshop or retreat
Sell a product or service -- Either something you already sell or something you create
Most podcasters and Youtube stars only focus on sponsorships, which is why most of them are broke.
You need a massive audience before sponsorship money is enough to pay the bills. You can have tens of thousands of subscribers and still not earn enough from sponsorships to cover rent.
Now I’ve tested all these myself and will tell you the most profitable and fun choice by far is to sell your own product -- such as an online course.
This is way easier than you think.
All you have to do is ask your audience for a big challenge they have. Then create a series of recordings (or a mini e-book) that helps them overcome it.
The first time I sold a course, we brought in over 5-figures within weeks. We’ve since created two other courses that catapulted London Real into a 7-figure business.
This revenue meant I could pour even more resources into my show.

One of our graduates getting the initials of our course tattooed on his leg

Now we could make high-quality documentaries. And I could hire staff to grow the business even faster.
But here’s the best part.
Selling a course can get your audience to love you even more because it gives you a chance to make a greater impact on their lives.
For example, I used to get frustrated that people would listen to my show, get inspired, then do nothing. And my listeners were frustrated, too.
So we created a private community to help people put what they were learning into action.
And the results were astounding.
People were starting businesses, building amazing relationships, overcoming lifelong fears and becoming their best selves. Some guys loved it so much they got the course initials tattooed on their leg!
The path for turning your podcast into a 6 or 7-figure lifestyle business is all laid out.
Before you know it, you can leave your job and spend 100% of your time doing work you love. And have complete control over how you spend your days.
It took me six years to monetise my show. But you’ll be able to do that in a fraction of the time it took me. Because you have access to something I would have killed for when I started...

Launch and run your own
successful podcast
in 5 hours a week or less

For a long time, there was no step-by-step roadmap on how to build a successful, world-class podcast from scratch.

Sure, there are blogs and courses out there. But the ones I tried just overloaded me with information and left me to figure it out myself.

Not only that, they skipped over the two most critical steps in creating a high-quality show.

The first is finding your voice and what you’re passionate about. This is key because once you have all that, your show goes from feeling like a chore to being something you’re excited to do.

The second is the “how-to” for creating top-shelf content. So your show is bursting with inspiring stories and life-changing ideas that captivate your audience and keep them coming back for more.

Most of the material out there just focuses on what microphones or software to use. And while that’s important, it’s a tiny piece of the puzzle.

And that’s why I felt obligated to create something new.

So you could not only master the technical “how-to” stuff in a flash but create an inspiring, thought-provoking show you’re proud of. One that blows the rest of the podcasts out there completely out of the water.

Because now more than ever, people are hungry for real conversation and connection.

And you can be the one who brings it to them.

Here’s how:

What you'll get

8 Podcasting Mastery Modules

1

Module 1: Start with Why

This module sets the foundation for everything you do. It’ll force you to find out what truly inspires you and what your show will be about. Once you’re clear on this, you can fly through the other steps

Here’s a look at what’s inside:

  • Our 3-step process for combining your interests to find the perfect podcast topic for you. So you can hit the ground running with a show you're excited about.
  • How to craft your North Star Mission Statement. Uncover the core reasons why you’re starting your show and make it a true reflection of who you are. This keeps you motivated over time and makes your podcast something guests and listeners can rally behind.
  • Assemble your “mini-audience”. This hand picked group of listeners will give you direct feedback so you can tweak and hone your show early on. This will put you miles ahead of ameature podcasters who take years to figure out what people want to hear.

And much more.

2

Module 2: Discover your 1,000 true fans

Once you’re clear on your purpose and topic, you’ll uncover your core fans. This way, you’ll know exactly what to talk about to carve a space for yourself and appeal to listeners.

In this module, we’ll cover:

  • The "London Real Podcast Sprint”: Based off Google’s famous design sprints, this is where you test your podcast idea so you can make sure it’ll be a hit before you create your first episode.
  • Your “1,000 True Fans” Roadmap: See how to align your interests with the gaping holes in the market and generate your first 1,000 fans as fast as possible.
  • How to be “competition proof” and get people to see your show as a cut-above the other podcasts out there.

And a lot more.

3

Module 3: Build your cutting-edge platform

This is where your idea becomes reality. You’ll put everything into place to record your first conversation.

You’ll discover:

  • The perfect microphone and software for you. See my recommendations based on your goals and budget. And avoid complex or expensive tools you don’t need.
  • Everything you need to know when it comes to naming your podcast. Including real-life case-studies as well as must-know information regarding copyright and trademark.
  • Step-by-step video tutorials on how to use your equipment (so you can master it fast -- even if you’re not a “tech person”.)

Plus, much more.

4

Module 4: Book your guests

This is where you connect with inspiring people and build lasting relationships.

You’ll get:

  • Proven email templates for getting well-known influencers to say “Yes” to an interview (You’ll see the exact emails I sent people like Dorian Yates that got him on my show -- despite the fact I had a tiny following.)
  • The London Real Interview Preparation templates -- Go into the show knowing exactly what to ask and the key topics that’ll resonate with listeners. I reveal original word-for-word interview documents I prepared for guests including Robert Greene, Graham Hancock and Tim Ferriss.
  • The 5 places where you’ll find a non-stop stream of inspiring guests all year long (and how to mine sites like iTunes and Amazon to find high-level people who would love to be interviewed by you.)

And a lot more.

5

Module 5: Broadcast your first conversation

By the end of this week, you will have your first REAL episode published. I’ll teach you everything from technical setup to interview mindset to publishing your first episode.

You’ll discover:

  • A detailed episode checklist we use every time before we launch an episode. This way, you can sit back and enjoy the conversation knowing it’ll come out sounding great.
  • 3 “Instant Rapport” techniques to get your guests comfortable opening up to you (Plus, how to keep the conversation flowing by focusing on one thing.)
  • Minimal post-production: How to edit in 1/10 the time the average podcaster takes

And tons more.

6

Module 6: Join the top 1%: Keys to interview mastery

This is where you blow other podcasts out of the water. Instead of asking the same superficial questions, you’ll go deep and get the real stories and insights that’ll connect with and inspire listeners. Your guests may have so much fun that they’ll want to come back

A few of the things you’ll learn include:

  • My pre-interview ritual that gets me over my anxiety and “in the zone” before every interview (Yes, I still get nervous or stumble through awkward conversations if I don’t do this first)
  • How to start, lead, and close a conversation while staying in the moment (if you ever get “stuck in your own head,” this will be a game-changer)
  • My top techniques for creating deep connection (including the “Ice-breaker strategy” and my “80/20 rule.”) These powerful techniques help you go deep fast. Don’t be surprised when people feel so comfortable they share fears, struggles, and desires they’ve never told anyone before.

Plus, much more.

7

Module 7: 10X your audience

This module shows you how to get your show in front of the right people. So you can attract a swarm of raving fans who resonate with you and say to their friends “You’ve got to hear this…”.

You’ll discover:

  • An in-depth, behind-the-scenes breakdown of the exact promotion strategies we use to get over 80 million podcast downloads and over 218,000 Youtube subscribers (and how you can apply them to your show)
  • The London Real Podcast Marketing Blueprint for building a massive audience in just 15 minutes a day. (This includes my "Surround Sound Strategy” for bringing in a flood of listeners from day one.)
  • How to land guest-appearances on well-known podcasts (and win over their listeners, so they tune into your show.)

Plus, way more.

8

Module 8: Launch your podcast

Here, you’ll learn the nuts and bolts of actually sending your podcast into the world, so millions of people will have access to it.

You’ll discover:

  • How to execute the perfect launch day (Plus, word-for-word templates you can use to generate enormous buzz for your show)
  • How to deal with haters and critics so they don’t phase you
  • Your Podcast Growth Blueprint -- Plan out your next 12 months of content, set S.M.A.R.T goals, and track key “Success Metrics” so you can scale fast

I was most impressed with the quality of people that Brian chose for the course. People who are open to learning, be vulnerable and share ideas and insights with each other.”

Sonam Bligh -
Fitness Coach

“Podcasting is like therapy for me. I have so much stuff I want to get off my chest, and broadcasting is a way to express myself.”

Jabaal Elgani-Minizi -
Jabaal Cafe - Paris, France

Brian Rose and his team have laid out step by step how to get from point A to point Z, and I loved being part of the group dynamic and the infectious excitement that people feel when they make progress. It’s not only the process, but the environment! ”

But that’s not all.

If you’re the type of person who likes to have someone hold your feet to the fire, to ensure you take
action and avoid excuses, you’re going to love this.

Ready for REAL Accountability™?

Introducing the Triple-Tiered “leave no man or woman behind” accountability protocol.
Imagine what it’d be like if you were surrounded by a group of brothers and sisters who literally will NOT let you fail.
We’ve created a 3-Tiered Accountability protocol to install the safety net and scaffolding that guarantees you don’t slip
up while implementing the program.

Here’s what it includes:

REAL accountability #1:
16 Hours of Live Video Calls

First, we have two 1-hour calls a week for 8 weeks. That’s 16 hours of direct accountability.

I’ll get on the phone with you and the rest of the Broadcast Yourself community every Tuesday night throughout the course. There, I’ll help you through that week’s material and make sure you’re not falling behind.

All calls are recorded so if you can’t make one, no problem. You can catch up the next day.

You’ll also have your own “mini-mastermind” group during that time. These are small group calls led by one of my hand-selected podcast coaches. They’re a great place to ask questions and get feedback. They’ll also hold your feet to the fire and make sure you get stuff done.

After the 8-weeks is through, you’ll continue with monthly mastermind calls with your small group for the next year. So you can support each other through your entire journey.

REAL accountability #2:
Private Facebook Group

Here you will post your picture and video assignments and connect with the rest of the class in real time in order to stay inspired and accountable.

You’ll also have the chance to get feedback, ask questions, pitch ideas, and network. My team and I will even be in there mixing it up to give you extra guidance and one-on-one support.

If nothing else, it’ll help make the journey a ton of fun

REAL accountability #3:
A Dedicated Email Address

Consider this your batline. Anytime you feel yourself losing traction, hit us up, and my team and I will make sure you get through any hurdles or obstacles that threaten your success in the program.

Here’s what London Real graduates have to say about this system.

“Brian Rose inspired me to start my own podcast about success. Best decision I have ever made.”

Peter Jumrukovski -
I Love Success Podcast - LA, USA

“My show has given me a reason to get out and see the world. For the first time in years I'm excited about what I'm doing and what the future has for me.”

Lisa May -
Expat Real - Nomad, worldwide

"Brian inspired us to start Vancouver Real in 2014. He approved us as a ‘Real’ podcast and helped us find the belief in ourselves that we could actually do this! Here we are 100 plus podcast in AND it came around full circle as for our 100th episode, Mike and I flew to London to be guests on London Real! Yes, it’s possible!”

Your Lifetime Access
Starts Today

The moment you join Broadcast Yourself you get access to every module and the community.

The trainings are compatible with your smartphone. So you can take them with you and go through them as you wash dishes, drive your car, or wait in line for coffee.

And you’ll have access to everything for life. So you can go through the course at your pace. If you need to stop for a few weeks for any reason, you can pick up right where you left off.

Six years of “in-the-trenches”
lessons crammed into eight power-packed modules

This course isn’t your only option for creating a successful, world-class podcast from scratch.

For example, you could hire a producer to do the tech and admin work and help create your show.

A good one will charge $500 for a 30-minute consultation.

Which means, you could easily spend $10,000 in your first 2-3 months.

Aside from that, you could do it yourself -- like I did.

And wait three years before anybody listens. And 4-5 years before you make a dime.

While banging your head against the wall trying to figure out the technology, promotion, and how to create stellar content.

Or you can take the express route.

You can create a high-quality podcast from scratch following the path that’s already laid out for you.

And get support from a community of driven podcasters that have your back every step of the way.

If I could have paid to cut six years off my learning curve, I would have done it in a heartbeat. Because I would have been impacting thousands and earning 7-figures in revenue years earlier.

But this is such a game-changer I want everyone to have the opportunity to do it.

So you can get the entire course today for just $2,997.

And if money is tight, you can spread that out over 12-months.

Meaning you can get started today for only $297.

Broadcast
Yourself

12 Monthly Payments of$297

  • 8 Modules of on-demand video training
  • 16 of live video calls with Brian & London Real Business Coaches
  • Access to Private Broadcast Yourself Facebook Group
  • Private e-mail with 24-hour response time
  • Bonus: Lifetime Access to all Modules + Workbooks
  • Assigned London Real Podcast Coach
  • Bonus Module: How to transform your podcast into a successful YouTube Show
  • Bonus Module: How to transform your podcast into a profitable business
  • Bonus Series: Dan Pena Live at The Ritz in London ($1,997 value)
  • Bonus Series: Fireside Chat with Chris Eubank on "Obsession" ($997 value)
Enroll Today& PAY MONTHLY

Broadcast
Yourself- MOST POPULAR -

Single Payment of$2,997

  • 8 Modules of on-demand video training
  • 16 of live video calls with Brian & London Real Business Coaches
  • Access to Private Broadcast Yourself Facebook Group
  • Private e-mail with 24-hour response time
  • Bonus: Lifetime Access to all Modules + Workbooks
  • Assigned London Real Podcast Coach
  • Bonus Module: How to transform your podcast into a successful YouTube Show
  • Bonus Module: How to transform your podcast into a profitable business
  • Bonus Series: Dan Pena Live at The Ritz in London ($1,997 value)
  • Bonus Series: Fireside Chat with Chris Eubank on "Obsession" ($997 value)
  • PAY IN FULL EXCLUSIVE BONUS:Free call with me ($350 value)
Enroll Today& GET THE BONUS

Broadcast
Yourself
Premium

Single Payment of$4,997

  • 8 Modules of on-demand video training
  • 16 of live video calls with Brian & London Real Business Coaches
  • Access to Private Broadcast Yourself Facebook Group
  • Private e-mail with 24-hour response time
  • Bonus: Lifetime Access to all Modules + Workbooks
  • Assigned London Real Coach based on your business model
  • Bonus Module: How to transform your podcast into a successful YouTube Show
  • Bonus Module: How to transform your podcast into a profitable business
  • Bonus Series: Dan Pena Live at The Ritz in London ($1,997 value)
  • Bonus Series: Fireside Chat with Chris Eubank on "Obsession" ($997 value)
  • Brian as your mentor during the course
  • Brian’s Private E-mail Address for Course Advice
  • Final Video Interview in the London Real
Enroll Today

Broadcast
Yourself
Inner Circle - ONLY 10 1 SPACE AVAILABLE -

Single Payment of$9,997

  • 8 Modules of on-demand video training
  • 16 of live video calls with Brian & London Real Business Coaches
  • Access to Private Broadcast Yourself Facebook Group
  • Private e-mail with 24-hour response time
  • Bonus: Lifetime Access to all Modules + Workbooks
  • Assigned London Real Coach based on your business model
  • Bonus Module: How to transform your podcast into a successful YouTube Show
  • Bonus Module: How to transform your podcast into a profitable business
  • Bonus Series: Dan Pena Live at The Ritz in London ($1,997 value)
  • Bonus Series: Fireside Chat with Chris Eubank on "Obsession" ($997 value)
  • Brian as your mentor during the course
  • Brian’s Private E-mail Address for Course Advice
  • Final Video Interview in the London Real Studios in the leather chair with Brian
  • Access to Brian’s Inner Circle Group
  • Brian as your personal mentor for 6 months
Enroll Today

NEED HELP OR HAVE QUESTIONS?

If you have any questions or concerns about the course please contact us.

60-Day Money Back Guarantee

Now, you don’t have to decide today if Broadcast Yourself is right for you. Because it comes with a 60-day money-back guarantee.

You can try the entire program out risk-free for two months.

You see, I believe in this course so much that I am offering a full 100% money-back guarantee if you complete all of the coursework and attend all of the live calls over the eight week period. After that, if for any reason you are not totally satisfied, you have 60 days to ask for full refund.

Join today and get two special bonuses
(valued at $1,398) FREE

These next two things I almost didn’t include because they could be entire courses in themselves.
But London Real wouldn’t be where it is today if it weren’t for the fact that
1) We recorded our show on video and
2) we sold products.
And I want you to have every advantage in building a successful and profitable show.
So we created two very special bonuses which you’re guaranteed to get if you join today.

Free Bonus #1:
Turn your podcast into a hit YouTube show ($499 value)

If you want to xdo a video podcast, you’ll love this training.

It takes you behind-the-scenes and shares everything we know about creating stellar Youtube interviews. It has the most important lessons we learned over six years boiled down into one powerful training.

You’ll learn:

  • 5 London Real tactics you can do TODAY for maximising your presence on YouTube (these methods helped us grow from 0 Youtube subscribers to 218,863)
  • The tools we use to hack Youtube SEO so you can reach out to the right audience.
  • Behind-the-scenes breakdown of a London Real clip that got over 1 million views -- and how you can apply the same techniques to make your show go viral

Plus, a whole lot more.

Free Bonus #2:
How to transform your podcast into a 6 or 7-figure lifestyle business ($899)

Whether you already have a service to sell or are starting a business from scratch, this will help you turn your listeners into customers.

We’ll cover:

  • The 6 income streams to profit from your podcast -- and the one to focus on if you want to earn as fast as possible (hint: it’s not sponsorships)
  • How to turn listeners into leads (my audience could 2X what it is today if I did this from the start.)
  • The "Podcast Business Blueprint": Here I show you the pathway from zero to a 7-figure podcast, and how I did it.

Free Bonus #3:
Dan Pena Live at The Ritz in London ($1,997 value)

Watch the $50 Billion Dollar Man and high performance executive Dan Peña teach a group of elite executives the secrets on how to get comfortable taking risks, increase your emotional bank account so the financial bank account will follow, face your fears and crush your self doubts, and Just F*cking Do It.

Free Bonus #4:
Fireside Chat with Chris Eubank on "Obsession" ($997 value)

Watch Champion Boxer Chris Eubank during an exclusive private event and learn how to adopt a champion’s mindset to become successful in anything, overcome fear and self-doubt in order to perform at your full potential, channel your critics and haters by turning negative energy into positive results, and structure your winning future through “Obsession”.

Today Only!

ENROLL NOW & Get this exclusive fast acting bonus!

Exclusive Bonus The Broadcast Blueprint #3 ($150 value)

These secrets come from

  • Mimi Ikonn -- Creator of a Youtube channel about fashion that has over 2.8 million subscribers and helped her launch a multi-million dollar business..
  • Robert McKee -- The most sought-after screenwriting lecturer in the world and master storyteller.
  • Simon Sinek -- Best-selling author of multiple books including the global phenomenon Start With Why.

Broadcast
Yourself

12 Monthly Payments of$297

  • 8 Modules of on-demand video training
  • 16 of live video calls with Brian & London Real Business Coaches
  • Access to Private Broadcast Yourself Facebook Group
  • Private e-mail with 24-hour response time
  • Bonus: Lifetime Access to all Modules + Workbooks
  • Assigned London Real Podcast Coach
  • Bonus Module: How to transform your podcast into a successful YouTube Show
  • Bonus Module: How to transform your podcast into a profitable business
  • Bonus Series: Dan Pena Live at The Ritz in London ($1,997 value)
  • Bonus Series: Fireside Chat with Chris Eubank on "Obsession" ($997 value)
Enroll Today& PAY MONTHLY

Broadcast
Yourself- MOST POPULAR -

Single Payment of$2,997

  • 8 Modules of on-demand video training
  • 16 of live video calls with Brian & London Real Business Coaches
  • Access to Private Broadcast Yourself Facebook Group
  • Private e-mail with 24-hour response time
  • Bonus: Lifetime Access to all Modules + Workbooks
  • Assigned London Real Podcast Coach
  • Bonus Module: How to transform your podcast into a successful YouTube Show
  • Bonus Module: How to transform your podcast into a profitable business
  • Bonus Series: Dan Pena Live at The Ritz in London ($1,997 value)
  • Bonus Series: Fireside Chat with Chris Eubank on "Obsession" ($997 value)
  • PAY IN FULL EXCLUSIVE BONUS:Free call with me ($350 value)
Enroll Today& GET THE BONUS

Broadcast
Yourself
Premium

Single Payment of$4,997

  • 8 Modules of on-demand video training
  • 16 of live video calls with Brian & London Real Business Coaches
  • Access to Private Broadcast Yourself Facebook Group
  • Private e-mail with 24-hour response time
  • Bonus: Lifetime Access to all Modules + Workbooks
  • Assigned London Real Coach based on your business model
  • Bonus Module: How to transform your podcast into a successful YouTube Show
  • Bonus Module: How to transform your podcast into a profitable business
  • Bonus Series: Dan Pena Live at The Ritz in London ($1,997 value)
  • Bonus Series: Fireside Chat with Chris Eubank on "Obsession" ($997 value)
  • Brian as your mentor during the course
  • Brian’s Private E-mail Address for Course Advice
  • Final Video Interview in the London Real
Enroll Today

Broadcast
Yourself
Inner Circle - ONLY 10 1 SPACE AVAILABLE -

Single Payment of$9,997

  • 8 Modules of on-demand video training
  • 16 of live video calls with Brian & London Real Business Coaches
  • Access to Private Broadcast Yourself Facebook Group
  • Private e-mail with 24-hour response time
  • Bonus: Lifetime Access to all Modules + Workbooks
  • Assigned London Real Coach based on your business model
  • Bonus Module: How to transform your podcast into a successful YouTube Show
  • Bonus Module: How to transform your podcast into a profitable business
  • Bonus Series: Dan Pena Live at The Ritz in London ($1,997 value)
  • Bonus Series: Fireside Chat with Chris Eubank on "Obsession" ($997 value)
  • Brian as your mentor during the course
  • Brian’s Private E-mail Address for Course Advice
  • Final Video Interview in the London Real Studios in the leather chair with Brian
  • Access to Brian’s Inner Circle Group
  • Brian as your personal mentor for 6 months
Enroll Today

NEED HELP OR HAVE QUESTIONS?

If you have any questions or concerns about the course please contact us.

Wait! Before you join, know this...

This program is not for everyone.
It’s not even for most people.
If you’re the type of person who gives up the moment you’re faced with the slightest bit of adversity,
podcasting will eat you alive.
Because the truth is, you’re not going to go from zero to a million downloads overnight.
But that’s a good thing. It keeps the suckers out.
The people who thrive in this game are the ones who are genuinely interested in creating
great content and changing people’s lives.
So before we go any farther, let’s make sure this is actually for you.

This is not for you if:
  • You want to “get rich quick” from your show. Podcasting is a marathon, not a sprint. If you only want money, you’ve missed the point of this entirely.
  • You don’t care about quality; you just want to get to the top of iTunes. While we can help you get to the top, this course is focused on creating a high-quality show with staying power
  • You expect to go through the material and get results without actually doing the work.
  • This program requires you to roll up your sleeves and get a little messy. We can show you the path, but it’s up to you to walk down it.
This is for you if:
  • You want to start a podcast but don’t know where to start. You want to make sure you go in the right direction and create world-class content from the start.
  • You want to find your purpose, express yourself and make a positive impact on people’s lives.
  • You have a business and want to give value back to your industry. And you want to be on the top of your prospect’s minds so that when they decide to buy something, they turn to you.

Turn the corner to
a new direction in life

Looking back over the past year of your life, how do you feel?

Are you proud of what you accomplished? And the person you’ve become?

Or do you feel like you‘ve been playing smaller than you are? Like you’re sitting on a spring of untapped potential.

What if nothing changes? What if the way you spend today is more or less the same day you have for the next six years, then years, or 20 years.

Would you look back with pride? Knowing you left it all on the field and lived a full life -- while inspiring your friends, family, and thousands of others to do the same.

Or would you feel like you missed out on something?

That you somehow became, in the words of Theodore Roosevelt, one of those “cold, timid souls who know neither victory nor defeat.”

Because you chose to stay on the sidelines where it was safe. And not climb into the arena with the rest of the gladiators willing to put themselves out there.

If you’re ready to find your passion, connect with high-level influencers, and impact thousands around the world, then join me inside.

I’ll be right there in your corner. Every step of the way.

Frequently Asked Questions

How much will I need to spend on equipment?

It depends on the format you choose, your budget, and a few other factors.

You can get started with a professional-sounding audio podcast for well under $100. If you want a higher-end video show, it’ll cost a bit more. I lay out your options and my recommendations for equipment inside the program.

Honestly, the most important thing is just to get started. If you want, you could do a video show using the phone in your pocket right now. Even that will get you higher-quality video than the cameras people like me paid hundreds for five years ago.

What if I don’t want to do an interview show?

Interviews are only one format, if you’d rather do a show solo, or have a co-host or two -- great!

This program will walk you through your options and help you find what’s best for you.

If you decide you don’t want to do any interviews, Broadcast Yourself will still help you find a great topic, attract an audience, and produce a high-quality show.

What if I fall behind?

You have access to the material for life and can go through it at your own pace.

If life gets in the way and you need a break, you can come back anytime and pick up where you left off.

How is this different than the Business Accelerator?

The London Real Business Accelerator doesn’t cover podcasting at all. It teaches you other methods for attracting an audience and generating revenue. It’s all about going from “no idea” to a profitable, high-quality business fast.

Broadcast Yourself is about building a world-class podcast from scratch.

These two courses complement each other because podcasting can be a great way to generate leads for your business. (We cover this in-depth in Module 8 of Broadcast Yourself.) Likewise, starting your show can be a launching pad for your business.

What if I’m an introvert?

As an introvert who spent his early teens avoiding parties so I could work alone in the garage on science fair projects, I get it.

But this is a perfect tool for introverts because all you do is ask questions! You can even figure out exactly what you want to ask ahead of time to take the pressure off.

Podcasting is a safe place for introverts to reach out and connect with people because it’s an intimate, one-on-one conversation. You’re in the driver’s seat and in complete control.

What if I have an accent?

Arnold Schwarzenegger and Arianna Huffington used to worry about that, too. Until they realized they could turn it into an advantage and used it to stand out from everyone else.

Look around, and you’ll find countless successful podcasts hosted by people with accents. So long as you provide quality content, people don’t care what you sound like.

What our graduates have to say...