Tom Bilyeu – Impact Theory

Thomas Bilyeu is an American entrepreneur best known as a co-founder of Quest Nutrition, the second fastest growing private company in North America on the Inc 5000 for 2014. He is passionate about personal development, and breaking through limiting beliefs.


00:00 Trailer.
02:18 Brian’s thoughts on the episode.
05:08 Brian’s introduction.
05:56 London was the beginning of Tom’s transition.
10:37 The mind-set of limiting beliefs.
16:27 Inside Quest and the 25 most fundamental truths of the human condition.
21:18 The decision process leading to a focus on building Impact Theory, a media company.
29:08 Walt Disney Company inspires Tom in building his brand.
34:32 The importance of merchandising.
42:41 Developing a broadcast interview style.
49:32 “Suffering is meant to be avoided”, training the brain to think the opposite.
59:31 “It’s all your fault” what Tom means by that.
1:03:43 How Tom deals with his need to get his message out to people.
1:07:31 What Tom hates about himself.
1:09:06 Execution is the only thing that matters.
1:17:39 Tom’s relationship with money.
1:23:42 Tom’s hyper sense of self-awareness.
1:26:43 Effect of the 25 steps to living a life of impact on Team Quest’s success.
1:35:13 Tom’s own journey.
1:39:55 What constitutes a fulfilling commercial goal.
1:45:56 Simon Sinek and the Millennials question which went viral.
1:51:42 Jay Z, Barack Obama and others Tom would love to interview.
1:55:37 Success secrets.
1:56:22 Phone call to the 20 year old Tom Bilyeu.
1:57:17 Best advice ever received.
1:59:19 Advice to the 20 year old watching.
2:02:59 Brian’s summing up.

Tom Bilyeu on Twitter
Tom Bilyeu on Instagram
Tom Bilyeu on YouTube
Tom Bilyeu on LinkedIn
Tom Bilyeu on Wikipedia
Impact Theory
Inside Quest
Quest Nutrition
25 Steps to Living a Life of Impact

Topics discussed:
The Power of Myth
Virgin Group
The Walt Disney Company
This is Water speech by David Foster Wallace
Man’s Search for Meaning by Viktor Frankl
Homo Deus A Brief History of Tomorrow by Yuval Noah Harari
Sapiens: A Brief History of Mankind by Yuval Noah Harari
Ballon d’Or
Simon Sinek and the Millennials

People mentioned in this episode:
Wyclef Jean
Simon Sinek
Tim Ferris
Joseph Campbell
E L James
Dorian Yates
George Lucas Jr.
Gary Vaynerchuk
Ryan Holiday
Jocko Willink
Alex Ikonn
Mimi Ikonn
Robert Greene (American author)
Barack Obama
David Goggins

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TadeleDominic Jonesarmandnaude2KaushikHaydn Blackburn Recent comment authors
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One day every single person on earth talks about you, about Tom Beliyu and about Devid Goggins

Dominic Jones

Resonating. LOved this interview. Thank you 🙂


“Sapiens are homoderus-book” the book here refers to can anyone relate to the specified author or where i can buy the book in india ???….

Haydn Blackburn
Haydn Blackburn

I like ‘its all my fault’ been feeling like this for a long time and looking at it in the wrong way.

Vivian Maar

I really really loved it !! Thanks for a great interview Brian! I think I’ll watch it many times to digest all inspiration and ideas 🙂


Great interview. Some of the thoughts really resonated with me. As a young I too wanted to be talented and it took some years to get the idea that anything could be developed…


I get the impression Brian’s brain was working overtime in h background during his interview. However well we are doing what we do, there is always someone who can each and inspire you to think from a new angle and I perceive that this gentleman has given Brian (as well as me and your audience) a great deal to mull over. I’m going to chance a prediction that a future feature film will be made about his guest. The part about prevailing fictional narrative is spot on. We all have story we are telling ourselves. A character we create in… Read more »


Thank you for this outstanding interview! Having Tom in the interviewed chair instead of the interviewer chair was BOOM! I think Tom is the real deal of getting people out of the Matrix. I WILL BE either helping him become bigger than Disney or racing him to the post. I am getting a late start! But like he said “Work smarter, harder, and longer that anyone else” and I am ready to do that.
Once again I am genuinely thankful that you did this interview and will be checking out the other interviews you have done, you got mad skills!

I had to register to watch the full interview with Tom…
I love London Real and impact Theory

WOW… I’m not even at 15 minutes and I am so hooked. LOVE this guy


Just say it TOM: You got inspired by LONDON REAL!!!