Tom Bilyeu – Impact Theory

Thomas Bilyeu is an American entrepreneur best known as a co-founder of Quest Nutrition, the second fastest growing private company in North America on the Inc 5000 for 2014. He is passionate about personal development, and breaking through limiting beliefs.



00:00 Trailer.
02:18 Brian’s thoughts on the episode.
05:08 Brian’s introduction.
05:56 London was the beginning of Tom’s transition.
10:37 The mind-set of limiting beliefs.
16:27 Inside Quest and the 25 most fundamental truths of the human condition.
21:18 The decision process leading to a focus on building Impact Theory, a media company.
29:08 Walt Disney Company inspires Tom in building his brand.
34:32 The importance of merchandising.
42:41 Developing a broadcast interview style.
49:32 “Suffering is meant to be avoided”, training the brain to think the opposite.
59:31 “It’s all your fault” what Tom means by that.
1:03:43 How Tom deals with his need to get his message out to people.
1:07:31 What Tom hates about himself.
1:09:06 Execution is the only thing that matters.
1:17:39 Tom’s relationship with money.
1:23:42 Tom’s hyper sense of self-awareness.
1:26:43 Effect of the 25 steps to living a life of impact on Team Quest’s success.
1:35:13 Tom’s own journey.
1:39:55 What constitutes a fulfilling commercial goal.
1:45:56 Simon Sinek and the Millennials question which went viral.
1:51:42 Jay Z, Barack Obama and others Tom would love to interview.
1:55:37 Success secrets.
1:56:22 Phone call to the 20 year old Tom Bilyeu.
1:57:17 Best advice ever received.
1:59:19 Advice to the 20 year old watching.
2:02:59 Brian’s summing up.

Tom Bilyeu on Twitter
Tom Bilyeu on Instagram
Tom Bilyeu on YouTube
Tom Bilyeu on LinkedIn
Tom Bilyeu on Wikipedia
Impact Theory
Inside Quest
Quest Nutrition
25 Steps to Living a Life of Impact

Topics discussed:
The Power of Myth
Virgin Group
The Walt Disney Company
This is Water speech by David Foster Wallace
Man’s Search for Meaning by Viktor Frankl
Homo Deus A Brief History of Tomorrow by Yuval Noah Harari
Sapiens: A Brief History of Mankind by Yuval Noah Harari
Ballon d’Or
Simon Sinek and the Millennials

People mentioned in this episode:
Wyclef Jean
Simon Sinek
Tim Ferris
Joseph Campbell
E L James
Dorian Yates
George Lucas Jr.
Gary Vaynerchuk
Ryan Holiday
Jocko Willink
Alex Ikonn
Mimi Ikonn
Robert Greene (American author)
Barack Obama
David Goggins