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Simon Sinek – Start With Why


Simon Sinek teaches leaders and organisations how to inspire people and is best known for popularising the concept of Why.

His talk on the subject became the second most watched talk of all time on TED.com and his first book Start With Why: How Great Leaders Inspire Everyone to Take Action is a global best seller.

Enjoy the episode and let me know your why in the comments below!

09:24 No roots.
10:13 Early career change, the common element he enjoyed, and what he doesn’t talk about.
12:56 First Ted Talk.
14:56 Simon’s journey of getting to his why.
21:31 Vision of a profoundly different world.
23:40 Value of concept of why to companies. Comparison of Costco and General Electric.
27:47 Decline of innovation in the world.
32:19 What were the opportunities from the 2009 first Ted Talk?
34:59 Has anything changed in the original golden circle concept of why, what and how. Is there a who?
37:03 A movement, not a business.
37:34 Law of diffusion of innovation – how has this statement morphed?
43:19 Understanding the power of knowing your why.
45:11 Working on diffusion without understanding concept of why, can lead to problems.
47:08 ‘Leaders Eat Last’, why that book and at that time?
51:56 Afghanistan and Simon’s moment of epiphany.
1:06:25 ‘Leaders Eat Last’ book born out of questioning where trust and cooperation come from.
1:08:34 The circle of safety. What does that mean?
1:10:29 Simons high regard for Navy SEAL teams and the role of trust within them.
1:17:22 What has been the response to the more mature and in depth second book?
1:18:28 Has Simon ever made mistakes in choosing the right company or person to work with?
1:19:29 Next steps in Simon’s journey.
1:22:03 Technology, a time bomb impact of modern life on millennials.
1:31:54 Is there a solution?
1:34:22 Leadership is now even more important.
1:36:26 Strategies families are using.
1:40:05 What is the most effective requirement for a speaker?
1:46:06 Simon’s biggest challenge.
1:48:50 Success secrets.
1:49:40 The Donald Trump phenomena.
1:52:53 Are our politicians a reflection of ourselves?
1:54:36 Phone call to the 20 year old Simon Sinek.
1:55:35 Best advice ever received.
1:56:43 Advice to those with lack of self-esteem.

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Zeryab
Member

Till now, I was in pursuit of “What?”. Now there is paradigm shift, that I have to first discover my “Why?”. If it doesn’t exist, then I have to invent it for the purpose of delivering best of my best, which ultimately would lead to self fulfillment and achieving a real sense of happiness. Starting off from an individual level, this would make other members of the society believe in what I believe to be the right path towards achieving a collective sense of self achievement and real happiness, which in today’s highly compartmentalized society is the missing piece of… Read more »

Aaron
Member

I find it pretty amazing… Simon specifically stated to go into everything with a giving mentality. To never answer a question with “buy my book”, but to simply give the answer because there you are, and you wrote the book. And then, you…of all things…cut out a portion of your interview to wall off “success secrets” behind a demand that individuals pay you for that specific knowledge. You demonstrate that you consider that knowledge valuable, and instead of embracing Mr. Sinek’s view of giving knowledge as freely as possible, you choose to take for yourself at the expense of that… Read more »

Aaron
Member

I don’t have a why…for anything. And I’ve yet to find one of my own, or some other that I’m willing to embrace. Nothing in this provided any insight into what such a process would even entail.

mspasenovic86962
Member
mspasenovic86962

Thank you for this great interview! It gave me some new interesting facts and added some new insights. All the best!

Larbi king
Member

You are the best one sir .and I will follow your way to be successful person.thank you
#Larbi Belkacem# Good luck to you sir.

MANGESH TATE
Member
MANGESH TATE

Simon illustrated the today’s real fact. I just love his way of putting any of the issues with the best example.

jaybakshi89178
Member
jaybakshi89178

At 50:03 he mentions about having brothers and sisters in military and the case where he was feeling highly distrusting about friendly relationships. I just needed to listen to this.

Isabel
Member

What about «what for?» is IT the same AS why?

b
Member

The way Simon articulates is fantastic. He goes to a terrain where everyone can connect and resonate. I believe it is essential to find out what our area of resonance is so that the world could echo back!

Thanks a lot Brian for your thought provoking questions and sharing this.

ve829
Member
ve829

An absolute much watch interview. Both the interview and Simon did a great work. Truly inspirational.

Baschi
Member

The info is really good man!

juliannadelossantos545
Member
juliannadelossantos545

Simon is BRILLIANT… I love him ! I just discovered him today !! Already his FAN !!!

milliepadmanabhan702
Member
milliepadmanabhan702

Such a great interview ! Simon is spot on about so many simple things people over complicate that eventually lead to a breakdown in any environment. It gave me closure after leaving a toxic work place and yes we all knew who the a$$hole was ! There wasn’t anything we could do save the situation, because there was a blame game being played and the environment became so toxic that nobody trusted each other. It was the complete opposite of team work and great leadership. It was a great experience because we all learnt and witnessed lessons in what not… Read more »

rossaskham@hotmail.co.uk
Member
rossaskham@hotmail.co.uk

If I can inherit 2% of his outlook from this interview it was a 2 hour investment

Maria
Admin
Maria

Indeed. We have to invest in ourselves.That is one of the goals of London Real.
We take viewers on a journey through the lives of others so we can inspire them to embark on one of their own. ?

Alejandra Silva
Member

“It’s the environment….”. That’s exactly what Dr. Bruce Lipton said. It’s the environment….That explains a lot a things. Thank you and greetings from Chile.

Claudia
Member

“What is my Why?” Great interview with Simon Sinek, to question your “Why”. Prioritize people in companies are more profitable. Building a healthy culture in companies is True Success for all. Innovation is Art of Creative Thinking.

Monique Vee
Member

Brian is great, very friendly and respectful. Good business. Sinek is just outstanding – and everyone know this.

Jan
Member

I find it extremely ironic (and disappointing) that you do EXACTLY what Simon points out at 1:41:41: “The problem is the number of people who show up to take, to get. And you can see it, it’s very plain to see. People ask a question, and they say “You’ll have to buy my book.” Or you can just give me the answer because you know the answer because you wrote the damn book. But clearly they’re trying to drive book sales, it’s a taking mentality. It’s a getting mentality.” “Every single slide of their powerpoint has their Instagram, their email,… Read more »

mariamueller246213
Member
mariamueller246213

You can just watch it by clicking on exclusives-> success secrets, then under success secrets go one page to the right an then watch it

Ronald
Member

That is beside the point Jan is making…

Valentin Scheiner
Member

You are right that it seems hypocritical, but then it’s still 95% free content, i don’t really care about that little segment of the talk that i don’t get because i didn’t sign up. I think it’s just fair that if someone offers a lot of free content, he can have some premium-section for paying customers. No one keeps you from skipping the advertising parts. Couldn’t that even be seen as a “taking mentality” on your part? Why should YOU get everything for free?

Curt
Member

He even bears a physical resemblance to Werner Erhard, whose est seminars training I took in the early 70s. Both began in the business world, both left it, both went on to be dynamic would-be change agents for the many. Godspeed.

Monique Vee
Member

Are you that old ?

syndicatedpressrelease783
Member
syndicatedpressrelease783

Wow, what an interview…
As a prior, Vietnam Era, vet/ Frankfurt 97th General, medical corp/medivac NCO, I can see he clearly gets it…