Simon Sinek – Start With Why

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Simon Sinek teaches leaders and organisations how to inspire people and is best known for popularising the concept of Why.

His talk on the subject became the second most watched talk of all time on TED.com and his first book Start With Why: How Great Leaders Inspire Everyone to Take Action is a global best seller.

Enjoy the episode and let me know your why in the comments below!

09:24 No roots.
10:13 Early career change, the common element he enjoyed, and what he doesn’t talk about.
12:56 First Ted Talk.
14:56 Simon’s journey of getting to his why.
21:31 Vision of a profoundly different world.
23:40 Value of concept of why to companies. Comparison of Costco and General Electric.
27:47 Decline of innovation in the world.
32:19 What were the opportunities from the 2009 first Ted Talk?
34:59 Has anything changed in the original golden circle concept of why, what and how. Is there a who?
37:03 A movement, not a business.
37:34 Law of diffusion of innovation – how has this statement morphed?
43:19 Understanding the power of knowing your why.
45:11 Working on diffusion without understanding concept of why, can lead to problems.
47:08 ‘Leaders Eat Last’, why that book and at that time?
51:56 Afghanistan and Simon’s moment of epiphany.
1:06:25 ‘Leaders Eat Last’ book born out of questioning where trust and cooperation come from.
1:08:34 The circle of safety. What does that mean?
1:10:29 Simons high regard for Navy SEAL teams and the role of trust within them.
1:17:22 What has been the response to the more mature and in depth second book?
1:18:28 Has Simon ever made mistakes in choosing the right company or person to work with?
1:19:29 Next steps in Simon’s journey.
1:22:03 Technology, a time bomb impact of modern life on millennials.
1:31:54 Is there a solution?
1:34:22 Leadership is now even more important.
1:36:26 Strategies families are using.
1:40:05 What is the most effective requirement for a speaker?
1:46:06 Simon’s biggest challenge.
1:48:50 Success secrets.
1:49:40 The Donald Trump phenomena.
1:52:53 Are our politicians a reflection of ourselves?
1:54:36 Phone call to the 20 year old Simon Sinek.
1:55:35 Best advice ever received.
1:56:43 Advice to those with lack of self-esteem.

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EricZeryabAaronmspasenovic86962Larbi king Recent comment authors
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Eric
Member
Eric

Simon should be working with Anita

They look at the way the world is Now, they see it exactly the same way.

Anita calls it “in-congruence”

Eric
Member
Eric

Simon could be working with Anita to get her message out

Zeryab
Member

Till now, I was in pursuit of “What?”. Now there is paradigm shift, that I have to first discover my “Why?”. If it doesn’t exist, then I have to invent it for the purpose of delivering best of my best, which ultimately would lead to self fulfillment and achieving a real sense of happiness. Starting off from an individual level, this would make other members of the society believe in what I believe to be the right path towards achieving a collective sense of self achievement and real happiness, which in today’s highly compartmentalized society is the missing piece of… Read more »

Aaron
Member

I find it pretty amazing… Simon specifically stated to go into everything with a giving mentality. To never answer a question with “buy my book”, but to simply give the answer because there you are, and you wrote the book. And then, you…of all things…cut out a portion of your interview to wall off “success secrets” behind a demand that individuals pay you for that specific knowledge. You demonstrate that you consider that knowledge valuable, and instead of embracing Mr. Sinek’s view of giving knowledge as freely as possible, you choose to take for yourself at the expense of that… Read more »

Aaron
Member

I don’t have a why…for anything. And I’ve yet to find one of my own, or some other that I’m willing to embrace. Nothing in this provided any insight into what such a process would even entail.

mspasenovic86962
Member
mspasenovic86962

Thank you for this great interview! It gave me some new interesting facts and added some new insights. All the best!

Larbi king
Member

You are the best one sir .and I will follow your way to be successful person.thank you
#Larbi Belkacem# Good luck to you sir.

MANGESH TATE
Member
MANGESH TATE

Simon illustrated the today’s real fact. I just love his way of putting any of the issues with the best example.

jaybakshi89178
Member
jaybakshi89178

At 50:03 he mentions about having brothers and sisters in military and the case where he was feeling highly distrusting about friendly relationships. I just needed to listen to this.

Isabel
Member

What about «what for?» is IT the same AS why?

b
Member

The way Simon articulates is fantastic. He goes to a terrain where everyone can connect and resonate. I believe it is essential to find out what our area of resonance is so that the world could echo back!

Thanks a lot Brian for your thought provoking questions and sharing this.

ve829
Member
ve829

An absolute much watch interview. Both the interview and Simon did a great work. Truly inspirational.

Baschi
Member

The info is really good man!

juliannadelossantos545
Member
juliannadelossantos545

Simon is BRILLIANT… I love him ! I just discovered him today !! Already his FAN !!!

milliepadmanabhan702
Member
milliepadmanabhan702

Such a great interview ! Simon is spot on about so many simple things people over complicate that eventually lead to a breakdown in any environment. It gave me closure after leaving a toxic work place and yes we all knew who the a$$hole was ! There wasn’t anything we could do save the situation, because there was a blame game being played and the environment became so toxic that nobody trusted each other. It was the complete opposite of team work and great leadership. It was a great experience because we all learnt and witnessed lessons in what not… Read more »

rossaskham@hotmail.co.uk
Member

If I can inherit 2% of his outlook from this interview it was a 2 hour investment

Maria
Admin
Maria

Indeed. We have to invest in ourselves.That is one of the goals of London Real.
We take viewers on a journey through the lives of others so we can inspire them to embark on one of their own. ?

Alejandra Silva
Member

“It’s the environment….”. That’s exactly what Dr. Bruce Lipton said. It’s the environment….That explains a lot a things. Thank you and greetings from Chile.

Claudia
Member

“What is my Why?” Great interview with Simon Sinek, to question your “Why”. Prioritize people in companies are more profitable. Building a healthy culture in companies is True Success for all. Innovation is Art of Creative Thinking.

Monique Vee
Member

Brian is great, very friendly and respectful. Good business. Sinek is just outstanding – and everyone know this.

Jan
Member

I find it extremely ironic (and disappointing) that you do EXACTLY what Simon points out at 1:41:41: “The problem is the number of people who show up to take, to get. And you can see it, it’s very plain to see. People ask a question, and they say “You’ll have to buy my book.” Or you can just give me the answer because you know the answer because you wrote the damn book. But clearly they’re trying to drive book sales, it’s a taking mentality. It’s a getting mentality.” “Every single slide of their powerpoint has their Instagram, their email,… Read more »

mariamueller246213
Member
mariamueller246213

You can just watch it by clicking on exclusives-> success secrets, then under success secrets go one page to the right an then watch it

Ronald
Member

That is beside the point Jan is making…

Valentin Scheiner
Member

You are right that it seems hypocritical, but then it’s still 95% free content, i don’t really care about that little segment of the talk that i don’t get because i didn’t sign up. I think it’s just fair that if someone offers a lot of free content, he can have some premium-section for paying customers. No one keeps you from skipping the advertising parts. Couldn’t that even be seen as a “taking mentality” on your part? Why should YOU get everything for free?

Curt
Member

He even bears a physical resemblance to Werner Erhard, whose est seminars training I took in the early 70s. Both began in the business world, both left it, both went on to be dynamic would-be change agents for the many. Godspeed.

Monique Vee
Member

Are you that old ?

syndicatedpressrelease783
Member
syndicatedpressrelease783

Wow, what an interview…
As a prior, Vietnam Era, vet/ Frankfurt 97th General, medical corp/medivac NCO, I can see he clearly gets it…

Luke
Member
Luke

Incredible Man and incredible interview!
So much more to learn then in years of school. There is only one word for him and that is PURE! he just has such a pure heart and at the same time teaches others how to be!

Johith
Member

WOW to be honest that was like a 2 hour long AMAZING interview! .What he said during the interview,some of the things kind of resonates with what I’am or what my life is.His Afghanistan experience BTW was really something and I couldn’t have gotten these valuable “values” if it wasn’t for this interview.Thanks LR for the free upload.God Bless

Rainbow
Member

WOW … WOW the BEST and Simon definitely inspired me in a deep way … Thank You For Being You Simon and Keeping your wonderful super inspiring message to the world!!!

Michael A
Member
Michael A

Simen is real when words comefrom his mouth,I am very big into what love and believing in true love with such passion can do in this world we share,it truly opens doors for a person’s dreams to begin and true miracles to happen all around us love is a cure for so much we just take and destroy and not give a second look to relize what surrounds us every day are humanity and what we leave for are kids means a better life for there kids to come, you may not be arounf to experience with them,so experience your… Read more »

Tomas
Member

this guy is intense, in a good way!

tahmina.o@gmail.com
Member

Simon Sinek! Incredible human being

Bjorn
Member

This stream is broken, it keeps stopping every minute and I can’t get it to buffer up enough to show continous video!

Eugene
Member

Simon brings incredible insight. Thanks for inviting him!

Rodo
Member

my first impression, is possible to know the pieces of music that you played?

sawadikap456@gmail.com
Member

This is hard to watch, this guy is saying that the military serve others????They fucking kill people, they go invade other countries get killed and kill others for the benefit of a bunch of greedy politicians.What is this guy talking about?? Is he that naïve? Has he been brain washed? I understand he talks about the brotherhood and the internal ressources they need to have in order to help each other, but their purpose, their mission is moraly wrong, I will never give credit to someone who talk about the “bravery” of the military.They don’t serve their country at all

Vivek Singh
Member

Try thinking from his position, you’ll get it then.

Michael A
Member
Michael A

You sure can judge a person quickly buy a thing you just don’t agree with sometimes you may want to keep your negative comments to your self, you as a human a person consider any soldiers that lost they’re lives or parents a spouse doesn’t sound like it from any of your self thought words. You hurt ones you didn’t intend to and didn’t even bother the person you directed it towards.

croitor2009
Member

or u can have a flip phone without inet lol, like I do!

Phoebe Thomasson
Member

I came across Simon Sinek on TED ages ago and made some notes about the concept of ‘Why’. I found them hidden in a notebook not long ago and couldn’t remember where they came from. Imagine my surprise when I stumbled across the author of this wonderful concept that has influenced my life already! Such is the power of a real gem; to share good information that changes lives. LondonReal is fab for finding all these great gems. The story behind the scenes is most powerful. Thank you. To remember the difference between a ‘real’ and ‘imagined’ war is of… Read more »

TitoRehse
Member
TitoRehse

So where are these daily tips blacked out to be found on this Website?

Phoebe Thomasson
Member

I think you have to join up! I’m going to. It’s fair enough because everyone has to make a living!

Rahmah
Member

This is one of the most powerful, most honest video i have ever seen in my life.

zoheb
Member

So great that I got caught up by this video. The world you are describing simon is the world I want to dwell in to. Sooo baddlyy..

serkan erdem
Member

How would you say all this relates to Dan Pena’s views…?

Maria Angelova
Member

The world you describe is the world I wanna live in too!!!

雋堯 賀
Member

Brilliant!!!!!!!!!

Jessica Mikrut
Member

Thank You ~ for bringing Simon to us ~ he is a Gift to Mankind. I Love Simon.

sufined
Member
sufined

without any doubt, one of the best i have watched and listened so far. thank you for sharing.

Tykz Phoenix
Member

Bravo! I’ve learned a lot. It’s not the quantity of information but the quality of ideas and the invaluable delivery of this (so called) black belt speaker walking us through his experiences and discovering the lessons that he has learnt. Great job Brian ?

Julie Zhu
Member

Great Great show! love it

MOHAMMAD FARZAN
Member

Simon is great . I have been following him from a long time .

Lee Finnerty
Member

And he hasn’t spotted you yet? You must be pretty good

Gautam Shah
Member

One of the best interviews in recent times, really an eye opener. Great going Simon Sinek.

Teerapakorn Thaveetermsakul
Member

Great interview.

Ang Pao
Member

Hey, I can’t watch the video, It doesn’t show 🙁

Jason Ortepi
Member

1:35…talks about strategies around kids and WiFi….I just bought the most amazing device for this and I highly recommend it. http://www.meetcircle.com has totally changed our kids focus.

DeShawn Wert
Member

I have seen many of the Simon Sinek videos and read his books but I think this is one of my favorite because it is an interview that gets to his personal story and shares his true generosity and true heart for all of us. Thanks for being an idealist, Simon! Thanks for this interview!

Abdul Husani
Member

I was starting to get teary at 1:16:00

Miro
Admin

Combining Simon’s “Start with why” and Neil Strauss’ “Why should they care? Assume no one cares” has been instrumental in redefining how I approach everything? Which is hilarious because as an Autistic person I don’t care about WHY at all, its all about WHAT…but to be effective you must communicate in the language of the majority .

Abdellah Bourhane, E-MBA
Member

Inspire on!
“Start With Why” it’s a must read… life changing

Isidora Errazuriz
Member

His passion is mesmerizing!

Romyl Saladar
Member

… thats true, when I get the Environment right (Safety + belonging: the container), trust and cooperation just happen.

Dr. Edward Tay
Member

This really goes deep, many stories and anecdotes

Anthony Conklin
Member

Wow – a side of Simon I never new – grateful to her your story – the military experience changed you – did it change your why? or help you to see or remind yu of your WHY? – Anthony

Connie Bach
Member

I appreciate Simon’s American and British accent combined. Very charming and how could you not pay attention to what he’s saying! His Ted talk on leadership sold me! I wanted to show it to my military leaders – He nailed on everything about it!

Nicola Nicholls
Member

Great interview. Really felt the authenticity of this person particularly when talking about his wake up call in Afghanistan. Vulnerable, heartfelt and ultimately powerful because of that. Thanks London Real for continuing to do what you do. I am spreading the word!

Patrick Larsen
Member

Simon Sinek is clearly one of the most profound and articulate thinkers around right now. Very inspiring! However Brian, I question whether or not you were actually listening to your guest. I doubt mr Sinek would approve of you cutting out his explanation of daily habits and selling them as ‘success secrets’ on a paid portion of your site. Simon’s whole message seems to be against success/leadership as a secret. He actually described people like you in his discussion as takers. You are clearly not here to GIVE. I’m sorry if it may seem like a small thing, but that… Read more »

charlotte meyer
Member

Patrick with all due respect, I think you should look at it in reverse. Brian is offering for free a means to be inspired by providing free content. however, this is a business and he also serves the paid membership that deserve to have a private session with interviewees. that private session is under the academy segment called success secrets.
I could offer dozens of examples where their is a tiered enter into information, music, art you name it.

Cody Rauh
Member

I have to agree, if they wanted to leave it out, that is ok. But, blaring the commercial ad into my ear drums, and Simon’s mic/voice combo was so soft compared to Patrick’s, but Simon is who I really wanted to hear, felt like he was trying to be dominate/in charge in relation to Simon through sound editing. But let me just give this little secret away, he started to say he gets up every morning brushes his teeth. So he is talking about a series or morning habits, that kick start the brain, that help with mental preparation, and… Read more »

lisa-may
Guest

My kid’s school and my family considered me a bad parent because I would not allow video games and phones for the kids. I did it for the very reason Sinek describes. My parents would give them electronics on holidays, which mad me the bad guy and such and thus~ He is finally preaching the Millennial sermon. I saw this a while ago.

John Robinson
Member

I hope you take great joy when your kids pass their exams with higher grades! Seems that saying “NO” automatically makes you a bad parent these days. Stay strong!

Mitch Jones
Member

Sinek continues to impress. “start with why” is one of my top 3 business books. Great show.

Feras Malallah
Member

Amazing interview, even though I’ve seen lots of Simon interviews but this one was different.

Chanie Wilschanski
Member

This episode was incredible to watch. Great interview and really taking a deep dive into the way Simon thinks. Simon’s work is fantastic and I have read both of his books and bought them as gifts for many of my friends and clients!
Thank you for spreading this valuable message.

Erik J/LaunchModule
Member

Shattered is a word I think they use over UK way. That’s me after hearing this one. Brian Rose has a way of drawing people out. It’s a gift.

Dave Legion
Member

Great episode! Haven’t been on here on a while, great to see the community evolving and growing.

John Robinson
Member

Funny how the world works! Indeed, in the pre-interview Simon tells how hes on the law career path until he met a girl… that’s as good a “why” as any. I have to say, this is the same “why” I went to university… went for the sake of a relationship, came out with a degree in physics! The “behind the scenes” stuff is awesome. Be the “grey man”! [0:15:00] His comments on disillusion resonate. I recall when I quit banking. I couldn’t see the value any more. And it’s a struggle today still – finding value. Once you’ve peeked behind… Read more »

Paul Philipson
Member

So good.

Renata Koba
Member

Thank you for this lovely and enriching conversation!

William Meister
Member

Really inspiring and for me watching this episode is at the exact right time in my life. I have made a very important choice for my business and will share about it on the Academy and Facebook soon. Thank you Brian for this episode!

Michael De Papel Scott
Member

So interesting the point about social media addiction… Especially after watching Gary V and how he ‘day-trades’ media platform. In my honest opinion, I think that social media now is like cigarettes in the 50’s…

Look at these cigarettes they’re great, try one, kids here, pregnancy got you down? Smoke! In about 20-30 years people will understand that social media has a harmful effect over all, like cigarettes.

Austin Gill
Member

cigarettes is the most profitable industry ever, it’s still doing amazing so if social media is the new cigarettes I’m all in!

Aaron Martin
Member

Sir, I hope you’ve been paying attention to Simon’s point about serving others in correlation to personal fulfillment. ^_^ How do you feel about that yourself?

Ali Khajehei
Member

AMAZING TALK!

Gabriel Ripley
Member

Great Interview, thanks!
Why – to help people become complete/better people (sounds cliche but we are primarily in the tattoo world).

ray-bacchus
Member

Brian
another winning episode
great content comes from your great question

Brian Rose
Admin

cheers Ray so glad you’re taking advantage of the EARLY RELEASE episodes for members!

Tomas Hennerfors
Member

Fantastic episode. Love how he talks about the trust within the military and how there they reward courage and self-sacrifice whilst in some of the toxic corporations we reward coercion.

Martin McGrath
Member

A great interview; what an interesting person Simon Sinek is.