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Shawn Vij – Moral Fiber

Shawn Vij is an accomplished business leader who has over 25 years of Industry and Consulting experience. He has worked in various leadership positions for Ford Motor Company, Ernst & Young, VISA, Deloitte Consulting, Microsoft, and Intel Corporation.

He holds an MBA from Purdue University; MS in Engineering from the University of Michigan and a BS in Mechanical Engineering from Michigan Tech.

Shawn was raised in the Midwest and now resides in the Pacific Northwest.

“Living Our Values through Conscious Capitalism”

Shawn’s new book, Moral Fiber, is the ultimate guidebook on how to build a thriving career while staying true to who you are and what you believe. Filled with tips, tales and tools to identify and eliminate toxic behaviors and motivators, as well as priceless lessons from top industry leaders and powerful research from academics, Moral Fiber takes us all on a journey of personal and professional growth.


00:00 Trailer.

01:49 Brian’s thoughts on the episode.

04:43 Brian’s introduction.

05:35 Shawn experiences workforce division at his and Brian’s internship with Ford Motor Company.

11:45 Reflecting on why they were driven to make big bucks followed by realisation of inner emptiness

19:29 Dealing with the poisonous cocktail of anger, greed and ignorance existing in all of us.

22:57 The moral dilemmas in the corporate world.

25:33 Shawn reveals the pivotal moment when he was at his lowest.

33:13 Meeting the Dalai Lama changed everything completely for Shawn.

37:50 The enemy is within you and the journey towards a life with inner fulfilment.

44:50 Making time to be aware of your values and how you are acting upon them.

51:40 Why Shawn was so angry and now wants to share what he has learnt.

56:54 Why Shawn wrote his book Moral Fiber and is ecstatic with the foreword.

1:00:41 Shawn wants to help global company leaders to look at how they practise company values.

1:07:33 Success secrets.

1:08:13 What the Dalai Lama is like and what he focuses on.

1:11:46 Phone call to the 20 year old Shawn Vij.

1:14:37 Best advice ever received.

1:14:57 Advice to the young person listening who wants to do great things.

1:15:55 Realising the benefits of re-aligning oneself.

1:19:16 “’Moral Fiber’, we can all do with some of that”

1:21:03 Shawn shares stories of the young, crazy, rebellious Brian Rose.

1:23:20 Brian’s summing up.


Moral Fiber: Awakening Corporate Consciousness



Shawn Vij online:

Moral Fiber World


Shawn Vij on Twitter


Shawn Vij on Linkedin


Shawn Vij on Facebook



People mentioned in this episode:

John Mackey


His Holiness the 14th Dalai Lama


Mary C Gentile