Rory Sutherland – Alchemy
02:27 Brian’s thoughts on the episode.
03:13 Brian’s introduction.
03:47 What has changed in the last four years of understanding human behaviour in relation to marketing.
05:06 Americans feel they can’t recapture the American dream.
15:43 Boris Johnson, Jeremy Corbyn and Donald Trump from a marketing perspective.
25:18 Where marketing started.
30:03 By what means marketing should now focus on making improvements to people’s lives.
35:45 Human behaviour doesn’t run on objective realities.
39:25 AI lacks a necessary skill in marketing.
51:14 Every man has two reasons for doing things he does, a good reason and the real one
56:00 A brilliant piece of advertising by Donald Trump
1:07:45 The importance of a four-day week.
1:11:54 Wealth is only meaningful if it increases the choices you can make.
1:14:51 The marketing manipulation of the Brexit vote and the perception of Brexit now, versus reality.
1:25:05 The placebo effect, the psychological effect of what we are being sold.
1:31:29 To be brilliant you have to be irrational.
1:32:55 The problem with logic is it kills off magic.
1:33:28 Dare to be trivial.
1:35:59 A weed is simply a flower without an advertising budget.
1:36:45 Don’t design for average.
1:38:29 The opposite of a good idea can also be a good idea.
1:42:34 If there were a logical answer, we would have found it.
1:43:21 Test counter-intuitive things only because no-one else will.
1:44:10 How Rory views modern day marketing which seems governed by data driven logic.
1:50:07 The whole advertising industry has totally lost the plot.
1:57:59 Rory’s daily practice.
2:01:51 What is Rory’s superpower.
2:03:55 The best and worst days of his life.
2:08;55 What scares Rory.
2:14:26 What keeps him awake at night.
2:18:22 Phone call to the 20 years old Rory Sutherland.
2:21:13 Best advice he ever received about marketing.
2:22:45 Success secrets.
2:23:13 Advice to the 20 years old listening
2:25:01 Brian’s summing up.
People mentioned in this episode: