Nir Eyal – Indistractable: How To Control Your Attention And Choose Your Life

Nir Eyal is the American author, lecturer and investor.

He was named “The Prophet of Habit-Forming Technology” by the M.I.T. Tech Review, and his work has been featured in TechCrunch, the Harvard Business Review, and Psychology Today.

Nir Eyal’s first book, the New York Times best-selling “Hooked”, reveals the psychology that builds habit-forming products, and his new book “Indistractable – How to Control Your Attention and Choose Your Life”, explores the psychology driving us to distraction, and why solving the problem is not as simple as disowning our devices.

Chapters:

00:00 Trailer.

02:43 Brian’s thoughts on the episode.

04:15 Brian’s introduction.

04:49 Nir loves the vibe of London.

05:53 Being indistractable is the skill of the century.

08:54 All behaviour is the desire to escape discomfort, so time management becomes pain management.

17:48 The brain forms the pattern of using the iPhone as today’s go to distraction to avoid discomfort.

19:44 There are ways to cope with the problem of discomfort.

21:53 Using the ten-minute rule.

28:48 Re-imagining the temperament.

33:11 Re-imagining the task.

42:53 Re-imagining the trigger and how it saved his marriage.

55:05 How to hack back the external triggers.

1:05:19 How to build indistractable relationships.

1:07:19 The strategy for preventing distraction with pacts.

1:18:19 Why it took Nir so long to write his second book.

1:20:10 What inspired his first book Hooked.

1:22:13 The four parts of Hooked: trigger, action, variable reward and investment.

1:26:24 Nir describes what he does now since the success of Hooked.

1:27:12 Companies and Service Providers also suffer from distraction caused by their dysfunctional culture.

1:34:27 Nir enjoys teaching companies, but is it easy to change company culture?

1:39:39 Nir’s daily practice.

1:43:22 His superpower.

1:44:40 The best and worst days of his life.

1:48:48 What scares him.

1:49:58 What we would be surprised to learn about Nir Eyal.

1:59:41 Success secrets.

2:00:27 Best advice ever received.

2:01:17 Advice to the 20-year olds listening.

2:03:22 Brian’s summing up.

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liveyourlifesuper215
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liveyourlifesuper215

Nir Eyal’s thoughts about “Psychological Safety” is enlightening.

bibingraj007645
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bibingraj007645

Nice talk. An essential for all of us.

dhabekarswapnil
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dhabekarswapnil

I love watching this episode with nir I didn’t thought nir was so cool in terms of behavioural design.

joe1278882
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joe1278882

Great Interview! I am going to implement this. 🙂

ryanrad489
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ryanrad489

No good on IOS Can’t control forward rewind pause

Arjen
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Arjen

The mobile site on ios is not do good, cant get to full screen. Also i would like the option to use chromecast! Good episode again keep it up

mszaman20006409
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mszaman20006409

Real wisdom ! This is what is appreciated from London Real

batman.tomym
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batman.tomym

amazing amzing conversation

Janos
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Janos

inspiring stuff. Well spoken bunch of dudes

Pushpinder
Member

What an awesome episode!

pamelladiascba906
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pamelladiascba906

Just as a suggestion. would be great if London Real team apply Chromecast into the videos. So we all can watch it on TV. I was watching Nir Eyal with few friends in my living room on YouTube and to finish the video we need to go to the Website. But now only possible to watch on my phone.
I know it is not a big deal but could make differences

Bonny
Member
Bonny

What did Mr. Eyal say would be in the show notes? I should have written it down!

Julie
Member

Love this!