Mimi Ikonn – Dreamers & Creators


If you are an entrepreneur struggling to remember why you ever embarked on your business journey, Mimi Ikonn has a story you need to hear. A generous and sincere person, Mimi practices what she preaches, which sets a great example for anyone feeling demotivated. She is the living example of how anyone can overcome their obstacles and turn a simple concept into a major success story.

The Mimi Ikonn Bio

Born in Azerbaijan, Mimi is now successful enough to live wherever she wants — she currently resides in London. Although she never felt strong ties to her homeland and always wanted to travel, she had never even boarded a plane until she moved to Toronto with nothing at the age of 16.

Mimi experienced difficult times being an immigrant, especially being different from everyone else. However, overcoming all the challenges that hit her taught Mimi how to face hardships for the rest of her life. This was key in for her in learning how to maintain a positive attitude in everything she does.

The experiences in Mimi’s life also contributed to her interest in fashion. Accepting that she was different from those around her, rather than try to change, she embraced her differences. For one thing, in Canada, people tend to dress more casually than in Azerbaijan, which compelled Mimi to dress up and stand out.

Mimi Ikonn: The Entrepreneur

The next chapter in the Mimi Ikonn bio is her education. At first, Mimi believed it would be best to gain an international business degree, but she soon discovered there were better options that would allow her to enter the business world. She switched focus to image consulting, taking a six-month course, and received her certification as an image consultant.

Straight after graduating, Mimi found what she thought was the perfect program to begin work. She applied — but was rejected three times. Instead of giving up and returning to the corporate world, Mimi realized a better solution was to fight for the opportunities she wanted. She used her time to better develop her business plan. This led to her big idea becoming reality — the Luxy Hair brand.

Luxy Hair

Mimi describes the creation of Luxy Hair as a fluke. She had purchased extensions for her wedding day, but the product she received looked terrible and unnatural. She and her husband realized they could create something much better themselves.

Together, the couple launched Luxy Hair five years ago. The brand is now worth millions. Mimi believes this is because she offers people what they want. A great product will sell itself.

Today, in addition to running Luxy Hair, Mimi is a fashion blogger and has more than 2.7 million subscribers to her YouTube channel. She posts videos about every aspect of her success lifestyle and ties many back to her brand.

Mimi Ikonn Interview

In Mimi Ikonn’s interview with Brian Rose, as well as through her YouTube videos, Mimi shares details about her success lifestyle. She talks about her meditation, how she stays positive, how she takes breaks from technology, and more. Mimi takes every aspect of her life seriously and gives a sense of purpose to everything she does, from her business to her personal beauty routine.

Mimi Ikonn’s story is an excellent lesson in practicing what you preach. Mimi still considers herself a global citizen today and aims to tear down borders with her message. As you will hear about in her interview, she has already achieved so much, but she is far from finished.

[0:08:20] Introduction. Baku Azerbaijan

[0:12:00] In America, everything is so comfortable.

[0:15:00] What would happen if you stayed?

[0:17:00] Accent.

[0:22:45] Being an immigrant and fitting in?

[0:26:00] First jobs.

[0:29:00] Alex Ikonn.

[0:29:30] At first I wasn’t cool someone Russian is going take away my customers.

[0:33:00] Gratefulness walks from Tony Robbins.

[0:35:00] Manifest gratitude before it has happened.

[0:36:00] Overcoming fear. Affirmations. Being grateful.

[0:37:40] Being proud of any job that you have done. Talking about failures.

[0:38:55] Appreciate the small things in order to get to the big things.

[0:39:08] I quit the bank and Alex got fired.

[0:39:00] If you want to be in business you didn’t need an international business degree.

[0:40:00] Education. Certification as a image consultant.

[0:41:20] Being persistent. No just means try again.

[0:42:00] If you want something, you have to be persistent.

[0:43:00] Vision.

[0:44:00] Daydreaming as kids.

[0:44:42] Lack of vision gets people stuck.

[0:45:50] Business is about – vision, not running out of money and hiring.

[0:46:40] Luxy hair story.

[0:50:30] James Altucher’s article.

[0:51:20] Provide value, and it will sell. Not selling.

[0:52:54] Differentiate ourselves.

[0:63:00] Crazy idea and desperate.

[0:54:20] 6 months to make it happen.

[0:54:55] Consistency of video. Quality, value, consistency, authenticity.

[0:56:00] QVCA. Quality – personal connection with audience. Value – learning and sharing. Consistency – creating value regularly creates trust. Authenticity – being real, getting out of your own head, resistance.

[1:01:45] Body language in the camera.

[1:02:40] Important to have a structure.

[1:04:55] Living the dream.

[1:05:30] Filling the void.

[1:06:07] Getting into depresssion.

[1:07:45] 98% extrovert. True extrovert learn from other people.

[1:08:50] Building a culture.

[1:09:45] Work. Internal dialogue.

[1:10:11] The need to share.

[1:11:10] Meditation.

[1:11:30] Feeling of owing it to other people.

[1:12:50] Eat really fast. Feeling like the food won’t be there if you don’t eat them.

[1:13:35] Depression is about worrying about the past. Anxiety is about worrying about the future.

[1:14:08] Vipassana Silent Meditation. Meditation is the hardest thing in the world. 10 days.

[1:15:53] No talking to others, no reading, no writing, no technology.

[1:20:50] Anxiety was gone.

[1:21:00] Going to Costa Rica after the course. How often do we travel into ourselves.

[1:23:30] Ayahuasca vs Vipassana

[1:23:50] Psychonauts go back to meditation.

[1:25:06] Using something sustainability makes the difference.

[1:27:00] I don’t like to do what is popular. Morning routine.

[1:28:00] Information diet.

[1:28:50] Different ways you could do it.

[1:29:30] If you are not fulfilled you can’t give. I love myself.

[1:30:00] How do you deal with the negative comments.

[1:35:30] Wherever you give your attention you will grow more.

[1:37:11] What’s it like being a celebrity.

[1:38:50] Gives me motivation to do better.

[1:41:06] I never use the word fans.

[1:41:38] Have you ever wanted to stop posting videos.

[1:42:25] Working on a relationship book.

[1:43:44] Not create too much attachment with anyone.

[1:44:00] Conscious about the friends.

[1:46:00] Love yourself. Anita Moorjani.

[1:46:55] Dreamers and Creators.

[1:48:30] 5 Minute Journal.

[1:49:26] Creating a product that is fulfilling yourself.

[1:51:40] Bring awareness to the day. You own the day. I’m healthy trusting brave and adventurous.

[1:54:30] Only power is the power over our attitude. Take the role of a victim or the student.

[1:55:35] Success secret.

[1:56:40] Sharing my travel experience.

[1:57:40] Advice to the 20 year old Mimi.

[1:59:40] Best advice you’ve ever received.

[2:01:00] Advice to the 20 year old.

[2:03:10] Having a family. How many cities do you visit a year.

[2:05:30] Fashion business. Empowering the youth.

[2:07:50] What is something people are surprised about Mimi Ikonn.

[2:09:20] I don’t want to be idolised.

Connect with Mimi Ikonn

Mimi Ikonn on Youtube: https://www.youtube.com/user/MimiIkonn

Mimi Ikonn on Instagram: https://instagram.com/mimiikonn/

Mimi Ikonn on Pinterest: https://uk.pinterest.com/mimiikonn/

Mimi Ikonn on Twitter: https://twitter.com/mimiikonn

Mimi Ikonn on Facebook: https://www.facebook.com/Mimi-Ikonn-128696220663501/

 

Luxy Hair: http://www.luxyhair.com/

5 Minute Journal: http://www.fiveminutejournal.com/

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Boglárka Lilla Tenkei
Member

I keep rewatching this interview over and over again. Thank you so much for this valuable content, Mimi and Brian!

Jeshua Machado
Member

What a brilliant interview Brian. Mimi is such an amazing person.

Arse
Member
Arse

Sold out to the 1% then Brian? Ayahuasca will kick your @rse

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Google

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Anais Jimenez Gimenez
Member

Such an inspiration! Great work guys

Monique Vee
Member

You live in London, and you travel alot, so that is overwhelming for your body and mind. 1 day in the week as minimum, that both of you will do nothing, relax and be with yourself or with your dear friends
only.

Nidia Orozco
Member

such a grear interview, you really make them so intresting, thanks brian

Thomas Ackerman
Member

another great interview!!! thanks Brian! Love listening to your videos at work.

Adriana Adu
Member

love this girl

Ashini Savindya
Member

Truly appreciate your courage and humbleness! If someone asked me who you want to be I’ll simply say I want to be someone like Mimi <3 being independent is the best thing ever can achieve by a girl..thanks sharing your amazing journey with us ! Means a lot and wishing u all the best in everything! Much love mimi

Marija Maravic
Member

Dear Brian, I loooove your questions and your impeccable flow! I was watching this video without any break and you guys had my full attention all the time. The way you ask questions and the dynamics of interview was awesome! Everything was so real and so honest that I feel like going and making my first video 🙂 I love passion that both of you bring to the table and I feel so attracted to your energies. Thank you Brian and thank you Mimi for creating value once again! You both are such an inspiration! Amazing interview!

Faith Kioko
Member

Loved it! very relatable.

Ola Samowola
Member

Could anyone be so helpful and pick out what three books they were talking about? I woulrd be appreciate.

Dan Munteanu
Member

I love the talk about instant gratification and how the monkey mind takes control if you’re not careful. Vipassana – definitely want to try it at some point in my life

Christina Gaskin
Member

Wow this is a truly great interview! She is so genuinely authentic. I can see why she is so personable and successful. It is really nice to hear her talk about her struggle and how she got through that. I feel a lot of successful people are unwilling to be as transparent as she has been. –Much love and I look forward to following your success.

Mikael Henriksson
Member

Holy inspiration Batman! What an amazing personality, she had me at hello…. After the Ayahuasca next weekend I am going to plan my next 10 day Vipassana retreat. She really sold me on a lot of her thoughts and ideas. Not the typical person I follow on the internet but she got me on both Instagram and youtube! No wonder they are successful in what they do if she can get a sceptic like me following her.

I wonder if it is possible that extroverts develop easier and faster because they talk to other people?

Dr. Aimée Kemp
Member

I am so grateful for this interview, it was so ‘real’. I love Mimi’s attitude to life! I am booked onto my first 10-day vipassana course in a couple of months and I will use her comments to help give me strength during the dark moments. Thank you Brian and the LondonReal team xx

Mikael Henriksson
Member

Keep in mind the benefits of following through during the moments of despair. Tell yourself (with inner voice) that your relationships will be better, you will be happier, make better choices for yourself, be more honest with yourself. The 10 days of Vipassana is the hardest thing I’ve done in my life but also the most rewarding. I was about to leave on day 3, 6 and 9. Two of those times the teacher asked me to stay. One of those times when I really had made up my mind a serving student got me in private. I didn’t tell… Read more »

jon-huby
Member

Wow…great listen..very inspiring.

Tomasito Bumpski
Member

Vimeo is horrible when you don’t have a fast internet connection. Please upload this to YouTube

Maria Victoria Amado
Member

great interview!!1 Thank you!

Tina Peace
Member

I am very grateful for this video because Mimi was an inspiration for me for a very long time and I enjoyed the new information a lot. Thank you!

Adam Marc Williams
Member

I think this is one of my favourite interviews yet! Mimi was so inspiring and her Q-V-C-A check is a great actionable tip.

Johanna Sági
Member

That’s such an inspiring talk, might even be lifechanging. Thank you so much for it

Mariam Mitaishvili
Member

strong people don’t push others down, they lift them up! Mimi is inspiration!

tomasz tshabalala
Member

I new high fives were back

Maria Imperatrice
Member

I love Mimi, always so inspiring! 🙂

Mike Turii
Member

Thank you

Ana Vulic
Member

Thank you Brian!

Daria Telushko
Member

Im so happy so see it. Thanx a lot for Brian and Mimi. Love u.

Omar Dumet
Member

Brian is the best.
Mimi and Alex are very inspiring and have such a positive vibe!

Melissa Jamma
Member

Wow! Great video! I learned a lot and I’m looking forward to her new book! =)

Veronika Lukacs-Kornek
Member

She is amazing, what a great inspiration!

Riya Makwana
Member

I take her as my inspiration…..she is amazing…..

Ben Wells
Member

What a very special woman >> the world is a better place with people like Mimi around, which is encouraging… some lovely quotes to be had that’s for sure and i love her take on meditation >> perfect… 🙂

David Sweetnam
Member

Now watching this a second time. She joins the LR Reloaded Club 🙂

Sofia Rivas
Member

First interview I got to observe since becoming a new member and I learned so much more from Mimi than watching her YouTube videos that I admire so much! She is de finely a woman that many people should get inspired by.

I have a new account
Member

So good

Gladys Gallegos Escamilla
Member

I allready loved Mimi as it is, but this interview made me see a whole new side to her and I am glad that she is a down to earth person, humble and loving.

Brittany Jessica T
Member

Any way to find out what the name of the Canadian government program she signed up for is called? Being Canadian I would love to look into this opportunity. PS I love mimi, her youtube videos inspire me everyday. What an amazing perspective on life she has.

Debbie Akamine
Member

I love Mimi!!! she is one of the reasons I had to join this group! (and Brian too – awesome TED talk hehe :))

Kasia N.
Member

What a great interview! I am updating my morning routine right now! And going to meditate tonight! You’re very inspiring Mimi!

Tamz Attitude
Member

I am truly moved by her story!

Katia Savelieva
Member

We were there with Mimi at her first Vipassana course. Yes, it’s the hardest thing I’ve done in my life, but definitely the best.

Alina Triboi
Member

I loved watching this interview! Good job Brian for letting us know so much more of Mimi.

Adriana
Member

Brian you are an excellent interviewer. You get the person your interviewing to think and grow. As well as your audience. FANTASTIC!

Adriana
Member

I find Mimi to be so inspiring, sincere, open, expressive and real. I suppose this is the authenticity that she speaks of. I cannot get enough of her! Thank you for bringing her on.

Nigar Musayeva
Member

what book is she talking about on 1.05?

Tima
Member

The 4-hour workweek by Tim Ferriss I think!

Srinivas Eaga MIET
Member

awe-inspiring, listened to audio recording but couldn’t catch the name of book mimi suggests towards end, could somebody remind me please?

Aleksandra Januzovic
Member

I think it was “Linchpin” by Seth Godin.

Hari Kalymnios
Member

I remember talking with Mimi over dinner once about our experiences with Vipassana and like her, I felt it was the toughest thing that I’d done too. I learnt something there (experientially, rather than intellectually) that I shared with an audience recently and thought I’d share it with this community too. https://youtu.be/b1qQ-0Q1-y4?t=3m41s

Susan Andrea
Member

Amazing Brian and amazing Mimi! Very inspiring!

Darya Skrypnyk
Member

Thanks a lot !

Nadège Ladouce
Member

So inspiring!

Marie Lee
Member

Thank you Brian and Mimi for a very real and truly inspirational talk. just what I needed!

Mae Mags Luzod
Member

I would love to be able to have a downloadable copy of this video so I can watch it at my leisure and be inspired from Mimi’s words and wisdom. Is there any way I can get a standalone video of this for when I don’t have an internet connection? I love Mimi, so glad you guys interviewed her!

HAJILEN PALONG
Member

Love the interview such an inspiration…..

Monika Kai
Member

I have been trying to watch this video on 2 different computers and it stops every time…it will play for a bit then stop and back and forth like that..I watched the 1st part on You tube and would love to see the rest but it’s so stressful …

Kirin
Member

mimi should write a book!

David Sweetnam
Member

This is one of my favourite episodes. Thanks Brian and MImi for the great conversation.

Romina Yaneva
Member

Yes, being from Bulgaria myself, I can rely to quite a lot from Mimi’s experiences. Never give up! No doesn’t mean no, it means try again 🙂 Or how I like to put it, no is just a way for lazy people to have the perfect excuse to continue being lazy.

Mariana Nastase
Member

Thank you Mimi for a great interview, you are very authentic.

Jasmit dhaliwal
Member

Oh my God! I have been always in love with Mimi and her content. This interview was so relatable, reminds us of small and very powerful things like day dreaming. Faith and belive in our dreams n ideas. So so impressed and ready with many valuable things, noted down, on a paper, all said by Brian and Mimi.

It was a lovely talk between the both of you.
Cheers!

David Sweetnam
Member

I’m finding this intense, in a good way. Many thoughts and reflections. I watch 50 minutes or so and then need to take a break. Last 40 minutes tomorrow 🙂 Really impressed with her energy..

Célia Ouali
Member

I’m about to start watching the second part. I loved the first part. I’ve been following Mimi and Alex for a year now and it has been so helpful. That’s what pushed me to make the move and build my own project I guess. I don’t remember at all how I ended finding their channels, but I directly connect with Mimi when she talked in a video that was called “how to be happy” about how she has been happy with any job in the past and learnt from it. That’s how I always felt and no one never said… Read more »

Giedrė
Member

Wow, those 2 hours passed so quickly. I’ve been following Mimi for about 4 years now, when I found Luxy Hair on youtube. I feel like she is an amazing person, and more important that she is real in her videos. So, I loved parts about “perfection”. There is really a lot to take in and learn from this video, thank you for an amazing interview! I am at a stage of my life, where I am figuring out what I wanna do in my life and where I want to be. Interviews like this help to gain a broader… Read more »

Riaan Zoetmulder
Member

Hello Brian! Great interview. At the start I thought, “hmmm am I going to like this interview”, since I know like a dozen people that blog about fashion and have webshops. But at the end I found here a very impressive and interesting person! So I guess I judged her to quickly, learning moment for me there. Anyway about the vipassana retreat, you definitely need to do that if you get (or make) the chance. It’s a very tough but worthwhile personal experience. You will be confronted with yourself, in a different way, everytime you go there!

Russ Patchitt
Member

The best quote from Mimi , by far is “stop being average”. Out of 100 cv only 2 get her attention…made me think.

Nitika Mittal
Member

Mimi Ikonn and Alex Ikonn are my real motivators when it comes to having a perfect career and even more perfect life! By the end of the interview, she literally brought tears in my eyes. I don’t know why there were tears, maybe I was too amazed by the fact that she’s such a wonderful person and realized that I’m not. That sparkle in her eyes, her positiveness, her principles and even her flaws make me believe that she’s one of those people that God send on earth to make it a better place to live. Being an entrepreneur and… Read more »

Hari Kalymnios
Member

Feel blessed to know both her and Alex. They are really inspirational and I’ve always enjoyed spending time with them – learning lots every time.

Kanan Huseynov
Member

Such a coincidence to see you here, Hari. Didn’t know you knew Mimi 🙂 I have been following her on social media for about 3 years.

Ollie Shapiro
Member

Brian, Mimi is bringing out the best in you! 🙂 Amazing interview!

Martin Absalon
Member

Topics in last 15 minutes should run as commercials during the breaks in TV and radio 😀

David Roman
Member

loved that episode. The main thing I took from it was that I just need to make quality work and make it available for it to sell. I make art, which is a luxury and I don’t really think “it solves a problem” (mainstream business thinking: it’s a good product if it solves a problem) and I find it hard to convince people to buy it a lot of times.

Louise Carrier
Member

A really good point! I struggle with that too… but is it truly a luxury if it changes someone’s day for the better, makes them feel, think, see something differently, ask a question or inspires them to do something ? You’re definitely providing something of value… 🙂

Russ Patchitt
Member

Never thought of it like that before. Thank you @louisecarrier.. ill buy flowers for Mrs P now.

Ollie Shapiro
Member

You know the saying: Money is never wasted on books or flowers? Definitely would add art to that category.

punam ratnaparkhi
Member

She is my inspiration

Arwa Stone
Member
Arwa Stone

One of my favourite episodes! QVCA, great tools.
Passion and upping our game to be the best that we can be. 🙂

Matthieu Baril
Member

So much gold in this episode, I feel that this will be one that I’ll be re-visiting several times. Both Mimi and Alex Ikonn come across as truly genuine, it’s really great to see.

Marcus Järvinen
Member
Marcus Järvinen

Love the episode so far! Too bad vimeo doesn’t have a speed option, usually watch at 2.0 on youtube 🙂

Elias Andrinopoulos
Member

Vision & Persistance! What fantastic lessons, thank you for another fantastic interview, Brian! Mimi was great!!

thisismikedunn
Member

This was great. There was an awesome energy between Brian & Mimi.

Gabriel González
Member

Is there any way for me to set Vimeo to a lower quality so it loads better on slow connections?

Celia Schow
Member

I really enjoyed this episode. Mimi is such an inspiration for me, she’s a wonderful person and sooo talented and reflected, but yet so grounded and kind. Her and Alex make a beautiful couple and her book about relationships is going to be such an exciting read! I just recently started watching London Real (I prefer the videos over just audio, so I watch it very intensely in full screen! 😉 ) after my boyfriend raved about it for months. Brian, you’re extremely good at making your two hour conversations extremely interesting from start to end and that is indeed… Read more »

Carlos Vera aka Kyle C.
Guest
Carlos Vera aka Kyle C.

Good luck on your moving to L.A. I lived in so cal for 6 months and loved it there 🙂 I can’t wait to see you on a London Real episode. You’ll definitely make it happen as long as you set your mind to it. Take care!

Celia Schow
Member

Wow, Carlos, thank you so much for the kind words! Take care as well! And thank you so much! 🙂

Carlos Vera aka Kyle C.
Guest
Carlos Vera aka Kyle C.

I can relate to Mimi’s view on people living in countries with government issues. Here in Venezuela people can’t find/purchase basic need products such as toilet paper, shampoo, soap among others due to some weird government regulations. And even though our society is clearly in decline, the citizens of my country have to get on with their lives and make the best out of every single day. It does remind me of what Mr. Dan Peña said about living and taking advantage of every single second of his life as if it was his last Super Bowl. So I guess… Read more »

James Black
Member

This was powerful. This woman is an inspiration. One of the best episodes. She has this ability to give you a kick up the ass while making you believe in yourself. Toughness and compassion is a potent mix.

Myles Reed
Member

Great interview Brian! I’ve been following Alex and Mimi since you had Alex on the show a while ago, so I thought I was pretty familiar with their story and their philosophies. Wow, I really saw a whole different side of Mimi today. I have a whole new respect for her. We really got to see her entrepreneurial side and what actually motivates her. Sometimes its good to see that its not all glamor and glitz and travel vids. Those last 10 minutes of the interview especially… very intense, but very true. I’m glad I got to see her passion… Read more »

Thorsten
Member
Thorsten

Great interview. Especially 1:05..1:09, which I can see coming for me, although in a slightly different context.

Amelia Hutchinson
Member

Such a fantastic interview! Thank you Mimi and Brian for what you do, this is very motivational and inspirational

Valérie David
Member

Thank you Brian, I was waiting for this interview for so long!!!!! and I am amazed!!!! Mimi is such a wonderful person, she gives so much through this talk. Thanks a million times to both of you. I got so much positive energy from both of you. So many good advices…..I thought a lot about the “law of attraction” when I heard Mimi. I wish to meditate now and to get into my projects with so much motivation. A lot a love from France 😉

Carlos Vera aka Kyle C.
Guest
Carlos Vera aka Kyle C.

Hi there Valerie 🙂 You caught my interest when you mentioned the law of attraction. I was wondering if you could elaborate a little bit more on that and let us know how that particular technique is working for you. Thanks!

Valérie David
Member

HI Carlos, I red the book a couple of weeks ago : the law of attraction” from Esther and Jerry Hicks and I saw things in a complete different angle. It help to focus on positive things and to get clear goals. I got lately a big interest on people who are positive, happy and successful as Mimi. Listening to her is a pure joy and I realize how much everything as a link : positivity, meditation, law of attraction and even hypnose. Every “tool” which can make me feel good interest me and I truly thing that to focus… Read more »

Carlos Vera aka Kyle C.
Guest
Carlos Vera aka Kyle C.

Thank you for your wonderful reply 🙂 Have a great evening as well!

AdrijusG
Member

Great interview!

Swithun Gibbs-kennet
Member

Has audio download !!!!! THANK YOU

Aishaa Abushana
Member

Wow. Amazing interview. Thanks to both Mimi and Brian for making this possible.

Yourdietitian
Member

Great Video, thank you for sharing

Arwa Stone
Member
Arwa Stone

It’s on! 🙂