Magnus Walker – Porsche Hunter

For Magnus Walker an obsession with the Porsche 911 started back in 1977 at the Earl’s Court Motor Show. Since, he’s become the world’s most prolific collector, film location scout and clothes designer with his flowing dreadlocks, beanie hat and powerful beard.

Now based in Los Angeles, Walker was born in Yorkshire. Drawn to an American Dream of sorts he leapt at the opportunity to work at Camp America outside Detroit in 1986. He quickly abandoned Detroit for the west coast, making his way to LA, looking for work. It was there that his career took an unexpected turn.

After being able to make a quick profit selling a pair of PVC trousers to a punk rocker, who in turn asked for eight more pairs, he knew America could deliver on it’s promise of prosperity in the accidental career choice of clothes design. By the 90s Walker had his own brand, Serious Clothing, championed by the likes of Madonna and Alice Cooper.

His other business venture, a film location company, started in a similar way in 2011. After a business called looking to film a music video at his Serious Clothing Warehouse. And where do the Porsches come into this? Well, one never forgets their first love and for Walker, his first love was smell of gasoline and the smooth shaped bodywork of the 911. With business running solidly he could concentrate on his dream, the ultimate Porsche 911 collection.

Since then, opportunity has come knocking once again. A documentary, screen-time on Jay Leno’s Garage show and the boyhood dream of a visit to Porsche in Stuttgart fulfilled. Magnus Walker’s story is the real story of finding opportunity and running with it. Watch it, this Sunday, on London Real.

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James Alan GroomeChidi OparahCore Level MarketingTanya LawrencePato Vica Recent comment authors
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James Alan Groome

INCREDIBLE interview… the stories of the travels travails and times of Magnus and wife are incredible, what a dynamic creative personality, constantly evolving… listening to… (trusting) one’s gut is the key to timing…

Chidi Oparah
Chidi Oparah

i love the way Magnus controls line of thought….excellent…

Core Level Marketing

I’ve been resisting watching this… But glad i did… Interesting bloke


I’m guessing this interview was recorded pre Dan Pena. Now there’s an interesting thought. Dan Pena and Magnus in the same room. Light the blue touch paper and stand well back! LOL I remember Sheffield in the 70’s and 80s. It was a major shopping destination for me and my Mum. Planned weeks in advance. We took a train to get there. Years later I sang in many a club there. It was a great training ground. As for Porsches. I’ve ridden in two, both owned by friends. No disrespect to Porsche, a fine car manufacturer I’m sure but I… Read more »

Pato Vica

I have 2 things to say
I first met you brian by Magnus
the second because of Magnus I re learnig to enjoy my ride

Jason Wilson

Some great nuggets of wisdom from Magnus, thanks Brian / LondonReal.

Jon Waterlow

I enjoyed this interview more than I expected to. Magnus’s contrary attitude and refusal to acknowledge the rules came across really strongly, but never in a negative, antagonistic way. Even when refusing to fill in Brian’s questionnaire!