Guy Kawasaki – The Art Of Social Media

Today we speak to Guy Kawasaki, author, entrepreneur and social media expert, he’s worked with some of the biggest companies in Silicon Valley. In the late 80s he worked at Apple, directly under the leadership of Steve Jobs. More recently he’s worked as Google advisor to Motorola. His expertise is coveted and his zero bull approach to work has seen him deliver time and time again. His stories are fascinating, coming from that revolutionarily historic place, only decades ago, that spawned personal computing and the internet as we know it today.

He’ll also be sharing some of his insight into what it means to operate on social media. Want to become a social media mover and shaker? Ready to start a brand revolution online and build interactive community around what you do? Companies want to get online, but most of them do it wrong or blow valuable time and resource misfiring their strategy. Kawasaki will be dropping some wisdom..

We’re giving away signed copies of Kawasaki’s book in our Twitter competition. Pick out the best quotes from the show and tweet them out using #kawasakiquotes. The winners will be selected by Brian and contacted to receive their prize!

[10:30] What do you think of London?

[12:37] I don’t think all the brains and ideas comes from Silicon Valley.

[13:25] Do you think the UK lags in social media?

[13:55] A producer of Social Media. Tweeting the 3 times a day 8 hours apart.

[18:20] I don’t bend over in social media. Writing and cutting out distractions.

[21:58] Speaking.

[23:28] Writing. Outline, vomit and remove the undigested food. Writer’s block.

[25:00] Don’t believe in the criticism and self criticism.

[26:00] Don’t publish to promote yourself. Publish content that your audience want to read not what you want them to read.

[28:40] The Art of Social Media. Organised by functions like how to set up a profile.

[32:18] Your avatar should convince people you are likeable, confident, and trustworthy. Cover story.

[33:00] Mantras. 2 or 3 words why you exist.

[36:00] Curation is as valuable as creating the content.

[37:00] Resharing is the key metric.

[38:00] What percentage of Fortune 500 companies are doing it right. They are not using it optimally

[39:30] Maximise my return or minimise my lost.

[42:30] Whale sushi.

[48:16] When you get to 60, you just don’t give a shit.

[48:50] Being 60 in Silicon Valley.

[50:52] Winners are VPs – I don’t think that is true.

[51:30] 4 kids. 60 with a 9 year old.

[52:45] VCs are not your friends.

[54:45] It’s better to be lucky than be smart.

[56:00] Why is selling diamond harder than the hardware business.

[58:00] Doing the best work of my life in Apple. Working with Steve Jobs.

[1:05:00] If you see any group of customers buying your product, declare victory. Churn baby.

[1:07:25] The good old days. The classics.

[1:12:30] Ice Hockey.

[1:13:15] Back in the day, when I was in college…

[1:14:00] The Art of the Start 2.0

[1:15:58] Uploading native in Facebook. Marques Brownlee.

[1:19:10] Real value in if you want to learn “how to do…” people are going to Youtube.

[1:20:00] Killer app for Google Glass.

[1:22:10] Advice to the 20 year old Guy Kawasaki.

[1:22:15] Best advice you’ve ever received.

[1:22:56] Advice to the 20 year old who wants to be an evangelist of a company.

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loreen.mckellar@gmail.commarketingexecutive2018647IanOlesia NasykinaJo Cauldrick Recent comment authors
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Perfect for marketing…. Guy is pure gold. If everyone was this good in their department in Apple no wonder they got here…. fucking shit.
That can i wrong shade of black 😂


I love the comment – ‘put it out there…most likely you’ll get total rejection from everyone, so when you find a group of people that love what you do – take it!’ Micro niche and 1000 true fans right there!


[…] guys it’s James here with this week’s #ThrowbackTuesday! Today it’s Guy Kawasaki – the former evangelist for Apple and social media expert. There’s so much value in this […]

Jo Cauldrick
Jo Cauldrick

Well I liked what he said until the ignorant ‘Whale’ comment. As someone who is supposed to be intelligent, he has just openly recommended this sushi to a huge audience and justified it by saying the whale isn’t extinct – it soon will be!. His shocking arrogance is not impressive. When you preach to a large audience, you have a responsibility to think before you speak. It’s people like this who give the rich and privileged a bad name. He clearly has no empathy and understanding about the impact he’s having just by making that choice, which quite frankly undermines… Read more »

Olesia Nasykina

Sure, no need to idealize, he is far to be a holy man. They create our wold quite tough. Maybe i am not so smart or wisdom but firstly i look at personality of a speaker, into his heart.


Cool material perfect timing.


I wanted to add, Can you make a share button somewhere on this site like youtube too?, maybe next to the “Show Notes” button to the right? It will make it easier for us to share with friends and bring others to this specific page. Maybe something for the web team. p.s. Awesome questions, love the guests.


Love the education about your city in the intro. Hope you share more as time goes on.

Alex Tovbin

Hi Brian!
I’m a big fan of what you are doing!
Is it possible you can add the length of the video so we can estimate if we have time for it now, or we should watch it later?
Thank you!