Gary Vaynerchuk – Hustle

Get any group of ten or more young entrepreneurs together anywhere in the world, and you will inevitably hear the name Gary Vaynerchuk.

You might know him from his wine videos, his vlogs, his stage appearances, or you might have taken a selfie with him at a flash mob.

However you know Gary, his name is constantly uttered alongside the word “hustle”.

Rarely agreeing to do one-on-one interviews, It was a privilege to sit down with Gary and really unwrap the truth and power behind some of the sound bites and one-liners he is known for.

Gary tells me his business is “daytrading attention”.

In world increasingly subsumed in instantaneous messages, Instagram photos and often shallow sloganeering, Gary is expert at commanding the attention of young people already bombarded with self-help cliches and materialistic images.

What’s even more fascinating is that he not only grabs the attention of social media savvy young hustlers across the globe, he actually touches them and changes their lives.

One of my big takeaways from this conversation is the way Gary broke down his message.

Gary is the quintessential fast-talking New Yorker, and some can be put off by the intense, “live-for-the-grind” cockiness that has got him where he is today.

But Gary’s message seems to fly in the face of the very culture he is so adept at commanding.

It comes down to this: “Be patient, work hard and stop complaining”.

In a world of greedy gratification and overstimulation, convincing millennials to get over themselves and play the long game for the sake of their dreams, is quite honestly revolutionary.

Gary is this weird mix of humble and confident. He knows the game, and knows he is good at it. But he also prides himself on being a good listener.

It is easy to watch Gary’s YouTube videos, hear the slick, well-crafted, firecracker wisdom and think this guy is all about the talk.

Watching this conversation you meet a nuanced, multidimensional Gary Vee, far more than the image of the media phenomenon.

07:53 What happened last night in Soho?
09:39 What is the vibe in London?
14:15 Complaining has no value.
15:53 I wish everybody was an immigrant.
18:15 Working a 14 hour day aged 14.
20:03 Gary’s real businesses dispel guru shit.
23:14 Holding opposing views of caring what everybody thinks and not giving the crap what anybody thinks.
26:26 I’m going to pick a struggling UK football team to support.
28:15 Why open a London office now?
31:01 Gary’s view on the state of social media in the UK.
32:19 Entering the European market, nuance is everything.
35:23 Success of life.
37:16 Day trading people’s attention.
40:15 Bringing value to the other person.
43:54 Why write a book now?
44:54 Future of YouTube, Instagram and Twitter.
46:24 360 degree YouTube and virtual reality future, a big game changer?
48:07 Gary’s deep messages.
53:29 Are great entrepreneurs born?
53:47 I might just decide that my family’s important one time and I might walk away from all this and I might come back.
55:35 Biggest challenge right now.
56:24 Gary’s epitaph.
57:20 Phone call to the 20 year old Gary Vaynerchuk.
58:56 What Gary’s Father taught him.
59:57 Advice to 20 year old watching.

Leave a Reply

37 Comment threads
8 Thread replies
Most reacted comment
Hottest comment thread
42 Comment authors
MinnieFrancescoTjayMariaCinzia Cozzolino Recent comment authors
newest oldest most voted
Notify of



BEST ANSWER EVER ON LONDON REAL! To the question: What would you say to the 20yo you? Min 57:00 Absolutely fantastic Gary Vee!!!


My friends got used to me talking about Gary Vaynerchuk, I warship this guy. Thank you guys for this interview. Tj From Johannesburg South Africa

Cinzia Cozzolino

no women?


Hi, we have a number of women guests in London Real. To name a few, they are Christiane Amanpour, Priyanka Chopra, and Kino MacGregor. Please check them out. 🙂


[…] Gary Vaynerchuk – Hustle […]


What a jewel of an interview Mr. Rose.


I love this video. It’s actually practical, I got really cynical of Gary Vee and just thought of him as the motivational dude, but for real this interview has broadened my perspective on the changing world and the constantly changing business environment. Thanks guys!

Clau Lau

Real! Both of them!


Great content as always. Gary is part of the niche of REAL global entrepreneurs. No BS, real experience, real brain. Love it!

Joshua Majchrzack

High Quality Content!

Does anyone knows, where I can find the full video we saw in the outro of “Dan Hannan” ?

Tykz Phoenix

I believe Mr Vaynerchuck speaks from his soul. I’ve only met a few people who I believe do this, he speaks and it connects to me on a much deeper level. Brian is a great interviewer riding Gary’s wave and bringing out the essence of not just Gary but all interviewees I’ve seen so far. Great Job to Brian and The London Real Team.

Dominic Jones

Like many of the London Real guests, I had never heard of Gary Vaynerchuk. He inspired me. I loved his energy, his congruency, his patience, and his focus on giving value to others 🙂 Thank you Brian for the introduction 🙂

Michael Ginett

I agree, this is easily, hands-down the greatest Gary Vaynerchuk interview/conversation I’ve ever seen.


Totally agree man!

Leward Moore

This is the greatest Gary Vaynerchuk interview I’ve ever watched.

Isaiah Williams

The quality of these videos are on another level. I love watching Gary V. Extremely powerful and fascinating guy.

Mazuin Chutzpah

I have followed Gary generally on FB but his character really shone in this interview. Enjoyed this!

Thax Turner

great interview!

Rich Rambharose

Great interview your questions were on point at the end the last question of what advice Gary would give to 20 year olds should also ask about 40 and 50 year old also

Kip Coon

Give 51% of the value. Give more value… be true to yourself. Loved this interview.

Karin Schroeck-Singh

When people write comments like ‘great interview, fantastic, brilliant’ ….. I wished they would be more specific and highlight what exactly they appreciated the most from an episode! I would like to mention the 7 things that I personally enjoyed and remember from this interview: 1) I love the intonation when Gary speaks. It makes certain messages stick and sounds spontaneous, convincing, natural. 2) VALUE is the game. Give 51 %. 3) When you are being invited to an interview ask yourself “What value can I bring to the audience (and not how can I promote my products/services). If people… Read more »

Alex Dobranowski

excellent interview.

Peter Carr

Got the book as a gift addicted to London real and Garey V. This stuff is fuel.

Olga Lauren Barasoain

Great interview !!

Paris Trump

Fantastic! Got the book.

Jim Knauer

Wow…Gary’s a wild man. Awesome conversation.Stop F_ing complaining!

Michelle Hext

I started following Gary Vee a little while ago and this interview really shows another side of him, love and respect him even more. Awesome, one I’ll watch a few times.

Benja Min

WowWWW! That was great.

Jacopo Esse

another guy full of sh’t… useless interview sorry to say


Seriously? I have never watched anyone because I think they are all full of shit, selling an illusion, I found London Real about a year ago, absolutely a stand up guy and great interviewer! Gary V I found about six months ago, and I have nothing but respect for these two men! Because if you knew the history, neither of them do this because they had to! They were way past “all good” without the internet. Keep up the great work guys, thank you!

Edward Thompson-Matthews

You are sour as fuck…stop complaining or GTFO.

Stephen James Burford


Anton Sh

Wow! This interview feels not just Real, but Rrrreal!

Jesse Vargas

Powerful stuff. The emphasis of patience struck me.

Living in 2016, I feel pressured to hurry up and get where I want to get now that I have the right mindset. Having patience in this illusion of accelerated time, due to having so much come in as a consequence of living in the information age is something I struggle with. Gary’s perspective definitely helped me chill out right away, and it felt good ( :

Just another WOW moment. Thank you, Brian Rose.

Anna Marków

I was waiting to see Gary on your show. You both did not dissapoint. Gary is my mentor, I’ve been loving his work and content for a while now. I was expecting greatness and I received greatness 😉 But I also have to say, that I loved how you built an interaction with him in this interview. Sometimes in your interviews you appear a bit distant (sometimes!), but here you were 100% in. You resonated with him. I could almost feel the flow of energy between you guys 🙂 Loved it.


mentor is a two way street

Ian Ainslie

Well, I was certainly guilty of holding preconceived ideas about Gary. Prior to watching this, I held him as a Tony Robbins clone (based purely on assumption, rather than evidence, of course…) My bad and my loss for not actually tuning in sooner to his message. Very thought provoking episode. Many thanks.

Max Hug

Gary’s voice sounds sick. Nice Intro!

Enming Wang

All successful people are hustlers. They know what they want and take massive actions to get what they want by outworking their opponents. Their seemly extraordinary successes are simply the natural outcome of their extraordinary self-believe, willpower and actions.


great insight, what actions have you recently taken to achieve your goals?

Vera Tatiana Muñoz

This is worth watching. Simple and powerful.
“I am visceral about complaining”
“I went big because I am capable of”
About his dad main teachings: “he suffocated lying and bullshit”

Gareth Murran

Awesome stuff guys. I would love to be able to watch the full episodes on a big TV without comprising your copyright. Have you looked into letting these be downloaded by Academy Members?


Greg Sinclair

I guess you could do that with something like the google chromecast or if you have an mac, an apple tv.

Erik J/LaunchModule