Dan Ariely – Predictably Irrational
Dan Ariely is a world renowned behavioural economist, and three-time, New York Times best-selling author.
He assert that humans are not as rational as we think we are, yet this irrational behaviour IS also highly predictable.
He is a Professor of Psychology and Behavioral Economics at Duke University and his TED talks has been viewed over 10M times.
Dan’s latest book – “SMALL CHANGE – MONEY MISHAPS AND HOW TO AVOID THEM” delves into the truly illogical world of personal finance.