Alex Ikonn – Intelligent Change: How to Adopt The Mindset For Success
02:08 Brian’s thoughts on the episode.
03:40 Brian’s introduction.
04:19 Looking back over the past five years.
05:38 Life changing move that opened a door to a successful life.
19:44 The times when, as a young tearaway, he realised that only he could change his life.
31:31 The tapes that changed his life.
36:23 How he met his future wife Mimi and they decided to become entrepreneurs.
44:39 Both unemployed and being grateful.
49:32 Design your life to what you want it to be.
55:16 How “Don’t be like the fat man in a BMW” led to Luxy Hair business.
1:00:42 Keep the business simple, be aware of the cost of outgoings.
1:04:58 The core principles that grew the business.
1:08:53 Their soft sell philosophy.
1:15:24 What it is like to build a business with your wife.
1:18:58 Why Alex is a fan of YouTube and sees the value of it.
1:24:17 Sometimes you have to get off the crack: they sell their Luxy Hair business.
1:27:21 Alex cautions on the realty of the exciting prospect of entrepreneurship, or a 4-hour work life.
1:32:15 Important principle when building a team and handling company culture.
1:35:04 Why Alex admires and works with Seth Godin.
1:38:48 The other people he takes inspiration from.
1:39:42 Change their mindset needed to meet where the world and society will go in next 10 years.
1:49:25 His and Mimi’s vision for their and their daughter’s future.
1:55:40 Alex speaks honestly about fatherhood.
1:58:25 His daily practice.
2:04:32 His superpower.
2:08:12 The best and worst days of his life.
2:15:32 What scares him
2:18:28 What we would be surprised to learn about Alex.
2:21:19 Success secrets.
2:21:44 Best advice he ever received.
2:23:06 Advice to the 20 years old listening.
2:24:40 Why Alex and Mimi have started a podcast.
2:28:49 Brian’s summing up.
People mentioned in this episode: