Dan Pena – Just F*cking Do It – London Real

Dan Pena – Just F*cking Do It


It is the day you have all been waiting for. Dan Pena is back.

Most of you will know the love-hate relationship I have with my hard-ass, ball-breaking mentor.

You’ve seen the castle episode, and many of you tell me your favourite London Real episode is Dan’s first conversation with me two years ago.

I remember that day like it was yesterday.

I went home after the shoot with my mind reeling. Quite honestly, I was in a bad mood. Dan had gotten inside my head, which I now realise is his speciality.

I knew deep down that I, and London Real, could be a lot more, and it took an angry, old, former oil tycoon shouting in my face to finally wake up to what this show could really become.

Despite everything we have achieved in the last eighteen months at London Real – the Academy, the Business Accelerator programme, the Summit – don’t expect this conversation to have lots of “well done Brians”, or “I am proud of yous” in it!

Dan gets on my case almost right away. Just like the first time we met, he has this look in his eye like “Is this it Brian!”

I’ve learned to get over the idea of pleasing or satisfying Dan Pena. And frankly, I realise that is not the point.

Dan is obsessed with high performance. That’s why, as he tells me in this conversation, he wants success for his mentees more than they want it for themselves.

And it has nothing to do with charity and goodwill. As he explains to me, unfulfilled potential just p***ses him off!

In this episode, Dan goes deeper than he ever has into his development as a businessman and a success coach.

There is a level of vulnerability and honesty that I haven’t heard from Dan before, and after I was done talking to him, I felt I understood the old man much more.

Dan tells me some crazy stories about the relationships he had with his own mentors like Costa Gratsos and Jim Newman.

Dan’s approach to mentorship is nuanced. It is much more than kissing ass or latching on to the success of others.

He talks me through how you cultivate a relationship, create a bond of loyalty and respect with mentors.

Dan gets very emotional when he talks about the men who influenced his life and made him man he is today.

He also goes over the finer, more subtle points of what it really means to upgrade your peer group.

Fundamentally, success is about being able to take risks.

As much as I hate admitting it, there is never a bad time to get the Pena-treatment. It is in our natures to fall back into the comfort zone, to take the short cut.

And let’s face it, we live in a culture where playing small and avoiding potential are positively rewarded.

It takes an angry, shouting, old school taskmaster like Dan to hold us accountable to what we claim our dreams and aspirations really are.

Believe me, this is conversation is no bromance reunion. It was no soppy man-date.

Dan gets right in my grill, looks at me with his steely grey eyes and rattles my cage all over again.

I was ready for him, but that doesn’t make his impact any less effective.

There’s no calmer, more reflective Dan here folks – this is as alpha male as it gets.

We talk about everything from killing bears to how Dan won the respect of Massai warriors.

You are going to love this episode, but quite honestly, I urge you to prepare yourself. Dan really brings it, and the result is as uncomfortable as it is motivating.

Buckle up. Dan Pena is back, and he is meaner, more honest and merciless than ever.

Enjoy.

00:00 Trailer
01:18 Brian’s introduction.
02:15 Turning 70 – ramping things up.
04:47 What people do every day to scare themselves.
07:22 Accountability, getting people to change their reality.
09:49 A younger demographic now attending Dan’s seminars – what are they seeking?
16:10 Surrounding yourself with the right people.
17:23 Dan’s good habits: –Tacit approval
19:28 -Sun down rule.
22:33 -Over-communicating
25:08 -Kissing frogs
27:21 -Accountability
29:30 ‘If Donald Trump becomes President he’s going to rock the planet’.
34:06 What made Dan Pena who he is?
44:07 Crushing people’s constraints.
51:15 Smell the leather.
56:05 What business schools don’t teach you.
57:19 Research is procrastination.
59:57 Was Dan tougher on people 20 years ago?
1:01:25 Military background.
1:05:04 Does Dan attract masochists?
1:07:34 Running out of runway.
1:10:48 What happened to Brian at the Castle?
1:19:42 Fear.
1:22:16 Eagles soar alone, they don’t hang out.
1:30:26 How Dan wishes to be remembered.
1:31:17 Dan’s plans for next five years.
1:34:49 What can the faint hearted do to finally move forward?
1:36:53 Mentors.
1:41:12 Success secrets.
1:41:50 Affirmations.
1:44:49 Fulfilling potential.
1:47:19 People enjoy watching the interaction between Dan and Brian, but do they act upon what they hear?
1:49:09 Life’s not a journey, but a process.
1:50:07 Where do we go from here, you and me?

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126 Comments on "Dan Pena – Just F*cking Do It"

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Rob
Member

Dan Peña is just A Bad Ass!!!

Krizpy
Member

I love the part were the video won’t play at all

Kieren
Admin

Try another internet browser like Firefox or Safari

excellent
Member

Excellent, first day in LondonReal.TV.
Thank you Brian for creating a place where,
everyone can gather knowledge and inspiration.

Chih-Wei
Member

what’s the song in the very beginning called?

Kieren
Admin

Music by Ennio Morricone:
The good, the bad and the ugly

excellent
Member

It’s the theme to the classic movie,
“The Good, The Bad and The Ugly”.
Excellent movie, check it out.

Malcolmws
Member

It is kind of crazy to see how Brian has changed since the first interview. From his look, his attitude, and the overall environment, it’s kind of amazing.

Brandon Bradt
Member

Would love to break down his life into why. Last thing I need is a car but I just got a rolls royce…really? Nothing better to allocate those resources to? Ultimate goal in life to accumulate wealth, for what?

Felix Ben
Member

he has pictures of hitler and mussolini on his wall? that says enough….lowest of lowlives

Jonathan Asherov
Member

Best pieces of advice I’ve ever received. Thanks.

Jasmin Bradley
Member

love this guy

An Ton
Member

It’s kind of liberating to “hate” a guy who doesn’t fucking care 😀

Elena Trusova, MBA
Member

This guy is real. With straight answer to T.lopez about reading a book. I have MBA and I agreed , this academi has endless future. love it Brian thank you
P.s.
I think you look smart 🙂

Jeremiah Baker
Member

Dan! you fu*ker! I love your being. Thank you! That’s all.

Michael A Upshur, MBA, PMP, CTS
Member

Dan Pena is incredible if truly listen. I wish I had someone around that was such a straight shooter.

Kofi Eghan Ekuban
Member

AWESOME GOT MY HEAD OUT OF THE FUCKING GUTTER WHICH IS
LOW SELF ESTEEM

Zander Bylund
Member

If you want accountability then increase your self-awareness.

DJ Maier
Member

This guy is the real deal.

Wilfredo Camacho
Member

Just fucking do it! Yeah!

Johnny D Dunn
Member

i love this guy…….

Bryant Zwart
Member

Me too……

Tom Statter
Member

give me Wim any day but very interesting to get an insight into this kind of ego.

Andy De Wulf
Member

“Show me your friends and I’ll show you your future” Dan’s interviews are always blockbuster.

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